Run Label SS17 Collection - Lineal - inspired by Ethiopia.

Varun Sharma is the London-based designer behind the RUN Label.  His Spring/Summer 2017 presented during London Fashion Week under the Fashion Scout umbrella is entitled "Lineal" with inspiration taken from the Hamar Tribe of Ethiopia, according to the designer.

Sharma's love for prints and bold colours has been his forte and he makes it the identity of the label's persona.  Each season he produces exclusive in-house prints which are used for the label's seasonal collections.

For Spring/Summer 2017, which was previewed at the Freemasons Hall in a conceptual presentation, Sharma captured the elements of youthfulness in simple shapes while fusing modernity and tradition, with a strong graphical print narrative at its core, He also used colour blocking and artisan beading commonly used by the Ethiopian tribe.

The designer used prints in a masculine visual while the silhouettes were linear and feminine, featuring a collection of versatile and easy-to-wear ensembles and separates.  Key fabrics included silk crepes, silk georgettes and viscose jersey.

A graduate from the Middlesex  University in London, Varun Sharma has previously worked under successful creatives such as menswear designer Carolyn Massey where he honed his skills for creating beautifully crafted and refined garments.  With his studio in the creative hub of Hackney (East London) his design work aesthetically veers towards creating clothing which embodies youthfulness, masculinity, and chic simplicity.

All photos © Lucia Carpio 2016 for My Fashion Connect Global