Heal’s launch first TV ad campaign on June 9th created on a high-fashion concept

Co-inciding with their annual Summer Sale, the British home and furniture retailer Heal’s showcase their best-selling Mistral sofa in their first ever television advertising campaign on June 9th, and marking the occasion with a launch party at their Tottenham Court flagship in London.  Capturing the timeless quality of a Heal’s piece, the advert takes viewers on a journey through time ending with the strapline, ‘A Love That Lasts, A Price That Can’t’.

ABOVE Behind the scenes: Heal's Mistral Sofa 4 seater in cognac leather

The film starts with the glamorous 1930s and moving through the 1960s and 1980s before arriving in present day.   The Director, Can Egvin created the high-fashion concept and has worked with Heal’s to deliver his vision.  His previous work includes Giorgio Armani; Dolce & Gabbana and The British Fashion Council so fashion shoots are second nature to him.  His vision ends on a simple shot of the beautiful Mistral sofa, a timeless classic.  Heal’s have worked with London-based singer songwriter Joel Bailey and his beautiful song about love and time, Wet Cement, is the perfect backdrop to the film.

For details of the launch party, click here.