Childbearing should always be safe, even in emergencies. This is the message that UNFPA, the United Nations Population Fund, and United Colors of Benetton are shouting out as they roll-out a joint campaign, “Safe Birth Even Here”, at the World Humanitarian Summit, taking place in Istanbul, Turkey, 23-24 May.
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| Benetton partners with UNFPA to raise awareness of maternal health of women and girls in emergency situations.The creative and promotional elements of “Safe Birth Even Here” were conceived and produced by Fabrica, Benetton’s communications research centre, under the auspices of the Women Empowerment Program. The campaign features one image and one 30-second video in which a baby is delivered into a scene of utter devastation, the message being that childbirth should be safe everywhere. |
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