Wednesday, 2 March 2016

Aldi launches Fairtrade certified cotton T-shirts this March

 Aldi’s range of Fairtrade Cotton T-Shirts will be available in stores
from 3rd March, as part of the Ladies and Men’s Spring Fashion range. 

Discount store chain Aldi is offering a new range of Fairtrade certified cotton T-shirts in stores across the UK from 3 March 2016, while announcing its continuous commitment to sustainable sourcing

The new cotton range builds on existing Fairtrade commitments made by Aldi in 2011 to convert a range of bananas, coffee, tea, flowers and chocolate to Fairtrade in a programme that quickly rolled out to other Fairtrade markets such as Germany, the Netherlands and Switzerland.









Aldi PA India factory.
Jonathan Neale, Joint Managing Director for Corporate Buying at Aldi, comments:
“We’re proud to offer clothing that supports the Fairtrade project, which brings life changing development to communities by improving working and living conditions, education and health care.”
The Fairtrade Cotton Briefing provides a detailed overview of the cotton industry and its challenges, and explores why Fairtrade is needed and what it can achieve.

Aldi Photo. Agrocel, India ©Peter Caton
Cotton is grown in more than 100 countries, and plays a major role in the economic and social welfare of developing and newly industrialised countries. However, despite supplying the raw commodity that the multi-billion-dollar global clothing and textile industries depend on, growing cotton is failing to provide millions of poor rural households in developing countries with a sustainable and profitable livelihood. With high levels of illiteracy and limited land holdings, many cotton farmers live below the poverty line and are dependent on the middle men or ginners who buy their cotton, often at prices below the cost of production.

By offering Fairtrade cotton products, businesses contribute to a more sustainable future for cotton farmers, their communities and the environment.  Members of Agrocel hope to invest their Fairtrade Premium from Fairtrade sales in funding higher education for farmers’ children, upskilling women in local craft businesses and building a water, pesticide and carbon footprint database of individual farmers and using technology to share with brands.

Fairtrade Standards provide a framework for cotton farmers to form democratic organisations or strengthen existing organisations. This enables farmers to increase their negotiating power in the marketplace, improve business systems, access new markets, develop long-term trading partnerships and implement sustainable farming practices. Fairtrade Minimum Prices contribute to financial stability, while Fairtrade Premium can be invested in improving cotton quality and productivity, climate change adaptation and improving community welfare.

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