One of China’s most successful sports footwear and apparel
brand - 361° - is targeting the European market following successful
soft-launches in the US and Brazil.
Owned by Yue Lei International, 361° (founded in Jianjing in
2003 and currently has more than 7,800 stores in China with annual revenues
of over 1 billion euros), will be exhibiting its new spring/summer 2015
collection at the ISPO sports fair in Munich from February 5-8, where the
company is a partner to the trade show’s annual Runner’s World shoe symposium
taking place on the first day.
The brand’s portfolio includes sports shoes as well as
sports apparel and functional wear for both indoors and outdoors. Its 140-piece spring/summer 2015 collection
comprises of running, training, trail and lifestyle shoes and clothing for men
and women. The activewear brand is placing emphasis on its running division,
and it is hoping that its highly specialised running shoes, such as the models
Chromoso or Sensation, which feature three-layers in the middle sole providing
enhanced stability and cushioning while offering featherweight comfort, will
become its hero products.
According to the Chinese sportswear brand’s CEO Otto Lin, in
addition to participating in Ispo, the brand is also sponsoring various sports
events in Europe to create higher visibility to the consumer market, as well as
supporting the Olympic Games and Paralympics in Brazil in 2016. The activewear
label is providing the official torchbearer and others involved in front of and
behind the scenes of the event with more than 100,000 outfits.
No comments:
Post a Comment