WEEKEND MAX MARA uses NEWLIFE™ sustainable yarn fashion

Under an advanced stylistic-industry project, Italian brand Weekend Max Mara has continued its association with Newlife™ yarn which is obtained by converting recycled plastic bottles in Italy. The polymer is spun into yarns by means of a 100% Made in Italy mechanical rather than chemical process.  

This lovely printed coat above illustrates that quality design and cutting edge sustainability can co-exist in desirable fashion.

Weekend Max Mara's “journey” into "responsible quality" begun last summer and now Max Mara introduces the new sustainable yarn in its autumn-winter 2014-2015 collection, featuring a selection of items in a special hi-tech fabric, made ​​using Newlife™yarn.  The new garments made in Newlife™ are currently for sale in 1500 stores in some 50 countries worldwide.

The manufacturing process is highly innovative and fully traceable, entirely mechanical as well as Made in Italy; it allows considerable saving in water and energy resources and a significant reduction of carbon dioxide emissions, according to C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), an international platform that supports and promotes sensible products.

Now the science bid about Newlife™ Newlife™ is a new kinds of Italian-made yarn by the Sinterama Group.  It is created using a High Tech Conversion Model that transforms 100% traceable postconsumer plastic bottles into an unrivaled high tech quality polymer while generating considerable savings in water -94%, energy consumption -60% and carbon emissions -32% as per Life Cycle Assessment conducted by ICEA. Newlife™ is also GRS certified by Textile Exchange and is certified by Oekotex. The Newlife™ yarns platform comes in a wide range of counts with multiple functional  performances offering incredibly different choices in terms of applications in textile productions: fashion, casual wear, lingerie, outdoor, luggage, workwear, sportswear, labels, ribbons, automotive, home textiles and outdoor furnishing. The Newlife™ yarn range allows the creation of fabrics and garments that comply to all sustainability requirements in terms of design, innovation and responsibility. 
Newlife™ obtained the Best Recycled Plastic Product Award 2012, assigned by EPRO (European Association of Plastics Recycling and Recovery Organizations) and Premio Impresa Ambiente in the category “Best Product” 2012 assigned by Ministero dell’Ambiente and Camera di Commercio of Rome - Asset Camera.