"flopZ" - flip flops that Massage your feet.

Just when you think it’s safe to go back to the beach, another new brand of flip flops comes along.

The all new “flopZ” is launched this week at the Pulse 2014 trade fair at Earls Court, London.

These are developed by former banker Alan Whittaker and business partner Aga Chervet.  “We got the idea over several beers,” said Whittaker.  The brand eventually was born after two years of research and developments.

 “We were not content with just any regular flip flop so we created our unique feature, a special flopZgel that massages the sole of your feet.” 

The clear textured layer of gel also protects the bright design of the insole and prevents it from fading through hardwearing.  It also keeps the flip flop in shape.  Vibrant designs include images of coral reefs and the sea.

The debut collection comprises of eight styles, each with two thong options including classic clear, pure white, vibrant colour block to a glittering option.  Note also the fish-bone logo.

“flopZ” is showing at PULSELondon  Earls Court on until 13th May 2014.

All photos by Lucia Carpio for My Fashion Connect.