Moncler pays homage to its trademark classics with high fashion style for street and slope

With the PyeongCheng Winter Olympics 2018 still fresh in our minds, and arctic temperatures blanketing the whole of the UK and much of Europe, we can learn a thing or two from the continent about how to keep warm, especially if we take notes from the brand is Moncler's latest on offer as previewed at Milan Fashion Week.

The latest collection for Autumn-Winter 2018-19 from its Moncler Grenoble range gives ski and mountain wear a flair for mix-and-match layering, with exploding floral prints, folkloric patterns taken from Eastern European cultures, and Alpine motifs, assuming technical quality with playful sophistication to face up to sub-zero temperatures in the city or up on the slopes.

Meanwhile the Moncler 52 range highlights the brand’s trademark classics reinterpreted with pop colours and contrasting enlarged logo, paying homage to the brand's birth year and defines the natural evolution, of its 66-year of history, based on technical research and creativity.

Indeed the new Moncler 1952 range shows off the brand's forte in delivering lightweight, down parkas and outdoor gear, spiced with street-wise coordinates and  Aztec inspirations.

Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy.






















Known for the brand's unique appeal of combining high style with modern technology taken from mountain apparel, the Moncler brand has been successful in proposing desirable fashion for town and country, from street to slope.

Source and Images: Moncler

Moncler revolutionises fashion showing schedule with monthly installment of 'Genius'

Unveiling its first monthly ‘Genius’ series at Milan Fashion Week (which concluded on Monday 26 February 2018), Remo Ruffoni, the CEO and creative director behind the Moncler brand made headline news with his new way of showcasing the brand's new collections.

Designer Pierpaolo Piccioli has stripped the classic duvet to the clearest shape for Moncler Genius.

Rather than showing in the traditional schedule of twice a year, Moncler is rolling out collections once a month, starting with the first monthly installment of the “Genius” series from a team of  eight designers headlined by Valentino’s Pierpaolo Piccioli.

So far Remo Ruffoni's bold plans and dynamic execution of his strategy to revitalise the Moncler brand have met with commercial success.  Moncler recorded revenues of 1,193.7 million euros (£1,054.28 million), an increase of 15 percent at current exchange rates over 2016.  In the fourth quarter, the company said, revenues rose 17 percent at constant exchange and of 14 percent at current exchange rates.

Recently, speaking to the South China Morning Post at the opening of Moncler's premium 500 sq. metre shop on Canton Road in Hong Kong,  Ruffini said the core of his strategy has been making its signature down jackets desirable items across the globe. “It sells just as well here in Hong Kong as it does in Canada,” he said, and that the company has used new fabric technology to make lighter-weight jackets for warmer climes.  He explained that fundamentally, the brand’s success has been down to two things. “First we are quite young, and (second) we never compromise,” he said in the SCMP report.

Designer Simone Rocha had images of daring Victorian climbers in petticoats in mind. She worked on voluminous silhouettes and deconstructed proportions merging a taste for embellishment with the performance quality of Moncler.

Designer Craig Green conceives items that rewrite the dialogue between clothing and body, dress and habitat. 

Simone Rocha.

Since Remo Ruffini took over the helm in 2003, Moncler manufactures and directly distributes the clothing and accessories collections through its boutiques and in exclusive international department stores and multi-brand outlets, and collaborates with a host of global designers including currently British designer Craig Green, whom Ruffini describes as “one of the few geniuses in menswear” and Simone Rocha. 


















Source and Images: Moncler

Milan Fashion Week Moncler's duvet shapes have a couture élan

The French-Italian brand Moncler (short for Monestier-de-Clermont, an Alpine town near Grenoble, France) is well-known for its lightweight, down parkas and outdoor gear.

Designer Pierpaolo Piccioli has stripped the classic duvet to the clearest shape. Take a look at what the designer unveiled at Milan Fashion Week for Autunm-Winter 2018-19 at Moncler Genius.

The designer follows the idea that purity is reached when form reflects essence. 

His take on functionality has a couture élan.    

Source & Images: Moncler