VITELLI Spring Summer 21 collection at Milan Fashion Week

The young Italian fashion brand Vitelli is made with 100% reclaimed yarns, with a non-gender orientation and a zero-waste ethos.  All the attributes that many fashion names across the world today aim to address.

Vitelli’s eighth “Gioventù Cosmica” collection launched during the recent Milan Fashion Week was inspired by the history of Italian youth culture “stile Italiano” through the filter of the present, according to founder Mauro Simionato (creatie director) and Giulia Bortoli (knitwear director).

The Milan-based knitwear brand is entirely made in Italy, produced by local craftspeople, and family-owned local mills. All garments are knitted, looped, printed or embroidered in Veneto, in the northeastern part of Italy. 

Since 2019 VITELLI works towards a 100% sustainable production cycle: the “DOOMBOH” line is entirely made with 100% reclaimed yarns from neighbours’ production leftover, felted together into clothes and then used for creating non-gender collections with zero waste; other reclaimed or waste materials such as dead-stock silks are collected locally and used as a canvas for knitwear hybrids.

The concept of the collection references the culture of Italian tailoring and classic elegance,

reinterpreted and revisited with a psychedelic touch of Cosmic Youth and the early ‘80s. The

dressed- up 3-piece suit is created in a classic pinstripe entirely ton sur ton where the shirt, jacket

and trousers are produced in the same shade and weight of silk. 

Key pieces can be mixed and

matched in courageous combinations with the collection’s outerwear and jackets, influenced by workwear and uniforms, created in jacquard silk. In fact, suit jackets are made from silk fabrics not typically used in apparel but instead meant for home furnishings or ties, for a deluxe version of ready-to-wear.   

Deconstructed military uniforms and navy jackets are embellished with knitwear, the signature touch that deVines each garment, for example in a decorative band of a cotton/Lycra blend that adds an embossed effect to the silk sleeves. 

 

The choice of silk in floral-themed

prints and various patterns is linked both to the search for naturalistic elements and abstract

motifs which combine on the garments to create a look immersed in a current of multiple cultural

references and influences.

There are 24 looks in the new collection, proposing a new lifestyle range that is the result of collaborations between the brand and its seasonal partners, including Bloke, whose own collections are entirely handmade in Lagos, Venetian footwear brand Marsèll and Milan-based active-punk brand, Rayon Vert.  Additionally, Vitelli engaged with the London incense brand Cremate to produce a special line of knitted headwear and a new scent.

For the first time the attention is shifted also to silk suits, pants and jackets, shirts and blouses 

.

Italian tailoring is mixed with embroidery made with knitwear yarns on traditional machinery. 

The decorations are reminiscent of seaweed and coral navigating sinuous waters, whose shapes allude to an upside-down perspective of oceanic creations that become terrestrial.

In this collection, conventional knitwear becomes structural, as cuffs or banding used to adorn the

garments from the pocket flaps to stitching details. Knitting and crochet are applied to accessories and “Doomboh” needle-punch techniques embellish many of the collection’s looks.

Vitelli SS 2020 kntwear collection in Milan: a nod to protecting the environment

A few days ago on September 20^th in Milan, within an immersive nightclub set up, the Italian brand Vitelli showcased their SS20 collection featuring an array of knitwear designs made exclusively from certified organic, recycled and reused yarns.  

Here is a selection of the designs captured by photographer by Reto Schmid.

Named “La Grande Evasione” the collection also included one-off sustainable by Heloise Bouteille and jewellery by Virginia Evangelista .  

The after-show was curated by Milan non-binary and “hyper-contemporary sound” night club Spiritual Sauna with two performances.  The Creative Direction was by Mauro Simionato.

 

Vitelli is a family brand specialised in knitwear and locally produced in Veneto, Italy. Their iconoclastic references are pervaded with Italian youth culture and notably the ‘Gioventù Cosmica’ (‘Cosmic Youth’) - first Italian clubbing scene inspired by neo-hippy movements that emerged in the 1980s.

Vitelli has had many collaborations from the very beginning, with both music and fashion labels - including Victor Barragán’s SS 20 knit pieces recently unveiled in New York.

Roberto Cavalli Autumn/Winter 2018 interplays strength and fragility for women and men.

British designer Paul Surridge’s Autumn/Winter 2018 collection – his second for the Italian fashion house Roberto Cavalli - explores the interplay between men and women.

He explains in a recent interview before the catwalk show at Milan Fashion Week in February that the collection was inspired by Sharon Stone’s character, Catherine Tramell, in Basic Instinct, it is also a celebration of the timeless codes of Roberto Cavalli, featuring patterns borrowed from the animal world, including leopard prints and others derived from lynx, lizard and crocodile with furs and exotic skins.

While the silhouettes are emphatic, Surridge shows off his knack for tailoring with artfully cut jackets and coats and trousers for his and hers. 

Look for stretch wools, silks and clinging evening knit dresses with feather patterns in streamline silhouettes, contrasting with billowing chiffons, flirtatious drapes and transparent bouclé.

Denim becomes precious, keyed with embroidery or used as a palette for tailoring in fine wool or luxurious crocodile and python skins.

Other colours speak simultaneously of luxury and strength - violet, scarlet and graphic black.

With a strong focus on Italian artisanship, there are superlative working of leather, beading and embroideries and inspiration drawn from the ombréd surfaces of Murano glass, colouring chiffon dresses and tailored separates. An interplay between strength and fragility.

Menswear plays with the same codes - leathers, denims, animalier - but reinterpreted through a masculine idiom. Finely tailored overcoats combined with the sensuality of silky shirts and leather, atop a strongly-chiselled ankle-boot in polished leather or savage crocodile.

Information source and Images: Cavalli

Moncler pays homage to its trademark classics with high fashion style for street and slope

With the PyeongCheng Winter Olympics 2018 still fresh in our minds, and arctic temperatures blanketing the whole of the UK and much of Europe, we can learn a thing or two from the continent about how to keep warm, especially if we take notes from the brand is Moncler's latest on offer as previewed at Milan Fashion Week.

The latest collection for Autumn-Winter 2018-19 from its Moncler Grenoble range gives ski and mountain wear a flair for mix-and-match layering, with exploding floral prints, folkloric patterns taken from Eastern European cultures, and Alpine motifs, assuming technical quality with playful sophistication to face up to sub-zero temperatures in the city or up on the slopes.

Meanwhile the Moncler 52 range highlights the brand’s trademark classics reinterpreted with pop colours and contrasting enlarged logo, paying homage to the brand's birth year and defines the natural evolution, of its 66-year of history, based on technical research and creativity.

Indeed the new Moncler 1952 range shows off the brand's forte in delivering lightweight, down parkas and outdoor gear, spiced with street-wise coordinates and  Aztec inspirations.

Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy.






















Known for the brand's unique appeal of combining high style with modern technology taken from mountain apparel, the Moncler brand has been successful in proposing desirable fashion for town and country, from street to slope.

Source and Images: Moncler

Moncler revolutionises fashion showing schedule with monthly installment of 'Genius'

Unveiling its first monthly ‘Genius’ series at Milan Fashion Week (which concluded on Monday 26 February 2018), Remo Ruffoni, the CEO and creative director behind the Moncler brand made headline news with his new way of showcasing the brand's new collections.

Designer Pierpaolo Piccioli has stripped the classic duvet to the clearest shape for Moncler Genius.

Rather than showing in the traditional schedule of twice a year, Moncler is rolling out collections once a month, starting with the first monthly installment of the “Genius” series from a team of  eight designers headlined by Valentino’s Pierpaolo Piccioli.

So far Remo Ruffoni's bold plans and dynamic execution of his strategy to revitalise the Moncler brand have met with commercial success.  Moncler recorded revenues of 1,193.7 million euros (£1,054.28 million), an increase of 15 percent at current exchange rates over 2016.  In the fourth quarter, the company said, revenues rose 17 percent at constant exchange and of 14 percent at current exchange rates.

Recently, speaking to the South China Morning Post at the opening of Moncler's premium 500 sq. metre shop on Canton Road in Hong Kong,  Ruffini said the core of his strategy has been making its signature down jackets desirable items across the globe. “It sells just as well here in Hong Kong as it does in Canada,” he said, and that the company has used new fabric technology to make lighter-weight jackets for warmer climes.  He explained that fundamentally, the brand’s success has been down to two things. “First we are quite young, and (second) we never compromise,” he said in the SCMP report.

Designer Simone Rocha had images of daring Victorian climbers in petticoats in mind. She worked on voluminous silhouettes and deconstructed proportions merging a taste for embellishment with the performance quality of Moncler.

Designer Craig Green conceives items that rewrite the dialogue between clothing and body, dress and habitat. 

Simone Rocha.

Since Remo Ruffini took over the helm in 2003, Moncler manufactures and directly distributes the clothing and accessories collections through its boutiques and in exclusive international department stores and multi-brand outlets, and collaborates with a host of global designers including currently British designer Craig Green, whom Ruffini describes as “one of the few geniuses in menswear” and Simone Rocha. 


















Source and Images: Moncler

Milan Fashion Week Moncler's duvet shapes have a couture élan

The French-Italian brand Moncler (short for Monestier-de-Clermont, an Alpine town near Grenoble, France) is well-known for its lightweight, down parkas and outdoor gear.

Designer Pierpaolo Piccioli has stripped the classic duvet to the clearest shape. Take a look at what the designer unveiled at Milan Fashion Week for Autunm-Winter 2018-19 at Moncler Genius.

The designer follows the idea that purity is reached when form reflects essence. 

His take on functionality has a couture élan.    

Source & Images: Moncler

Lamborghini presents new lifestyle collection and the Super SUV Urus range at Milan Men's Fashion Week Fall/Winter 2018/19

At Milan Men’s Fashion Week for the Autumn/Winter 2018-19 season, it was an opportune time for a collection of clothing and accessories from the super sports car brand Lamborghini to be presented to the gathering of VIPs from fashion, luxury and lifestyle media.

On January 14^th, over a cocktail reception held at a great space on via Tortona 32, Lamborghini presented its Collezione fall-winter 2018-19 along with its Super SUV Urus range.  

Ever since the debut of the Urus concept at a Beijing show in 2012, the world has been coming to terms with the prospect of a Lamborghini SUV, wrote Charlie Turner of TopGear recently.  So this is five years and a £170m investment in the Sant’Agata facility later.

The clothing and accessories were on display, under the title of Authentic Living Riva 1920, and an opportunity to have a close-up view also of the Lamborghini Countach 25° Anniversario, Aventador S and Huracán Performante super sports cars.

The focus of the Collezione clothing range for autumn-winter 2018-19 is to present an anthology of essential wardrobe items for the Lamborghini man: a parka, the event parka, the supercar jacket, the wool-tech blazer, the wool jacket, the field jacket, the soft shell jacket, the techno sweatshirts and the leather touch screen gloves.

It is characterized by the Tailor Tech items, very high quality pieces with high level performance and 24/7 functionality, thanks to similar cutting edge approach to innovative technologies.

The three lines of the Collezione – Informal Luxury, Casual and Pilota Ufficiale – is completed by the Special Editions, the new co-branded special editions dedicated to the Super SUV Urus model, in collaboration with Enzo Bonafè, Hettabretz and Tecknomonster: a unique total look for all occasions, from business to weekend travel.

What more does the modern man want if he's got the super car and the suave clothes?

Lamborghini has also announced a new male cosmetics range, Men’s Code, the result of a partnership with Swiss Prestige Cosmetics which is deemed to share a common commitment to research and excellence.

Meanwhile partnerships with Intertrade Group for the fragrances L and with Mizuno for the running shoes will also continues.

Photo Credit: Stefania M. D'Alessandro for Lamborghini/2018 Getty Images