Denim with High Performance attributes from VICUNHA

Good quality denim wear are not just for showcasing our assets but also enhancing our well-being.  With the continued popularity of "athleisure" clothing, consumers' thirst for comfort and ease of wear are today addressed by denim makers who use new technology to meet the need for clothes that perform well throughout the day and not just in the gym.

Hi Stretch and Bi Stretch denim from VICUNHA  TEXTIL of Brazil.

Denim maker VICUNHA from Brazil is doing just that by focusing on performance.  Following the introduction of their temperature control denim last season, VICUNHA continue to expand on the theme and launch a selection of hi tech and hi performance fabrics for Autumn/Winter 2018-19, which will be on show at major international trade fairs this September including Munich Fabric Start 5th - 7th September (in the Blue Zone).

Using hi tech  yarns  from Nilit  they  introduce  3  hi tech  fabrics with antibacterial,  moisture  wicking properties  and  temperature  control.

‘BODY  FRESH’  keeps  you  fresh  throughout  the  day, preventing the growth of bacteria that causes body odour. Extremely resilient its antimicrobial properties lasting at least 50 washes.

‘AQUARIUS’ with a high-performance yarn is engineered to wick moisture away from the body, offering comfort to the wearer for continued effectiveness.  The  attributes  are  intrinsic  in  the  fibre,  and  will  not  wash  off  the  fabric, according to VICUNHA.

‘BREEZE’ helps maintain constant body temperature during and after physical performance and hot weather. Use of a special polymer creates soft touch and provides super ventilation.



















This  sector  of  products  is  very  important  for  the  market  as  finishing  techniques  push  the boundaries and the consumer demands clothing that performs through the day not just in the gym, according to executives at VICUNHA TEXTIL, driving the company to continue to pursue textile products in various weaves and weights.

“We see this trend (athleisure) continuing and  customers  growing  their  options  and  adding  new  weave  variations”,  says  Thomas Dislich, Managing Director VICUNHA TEXTIL for Europe and Asia.  "Hi Stretch and Bi Stretch are  still  very  important,  thus VICUNHA  extends its  offer  to  include  bi-stretches  with  higher elasticity adding more vintage options, and although the interest was initially for ladies we are also seeing this coming through for menswear”.

All images from ROLAND HOFFMANN Public Relations for VICUNHA TEXTIL.

New Jeanswear area to entice professional visitors at Première Vision Paris September 15 - 17

Continuously evolving, Première Vision Paris will feature a number of new areas come this September.

For one is the UPPER JEANSWEAR which will demonstrate one of the inter-show synergy initiatives at this September event.  I look forward to be viewing these new developments.  As jeans and denim wear continue to be an important part of today's fashion and lifestyle, this special emphasis will be jeanswear in the context of creative fashion.

According to the organisers, UPPER JEANSWEAR aims to expand the fair's jeanswear offer thanks to a multi-business-activity offer adapted to the needs of fashion brands. Located in the North of Hall 6 at the intersection of Première Vision Fabrics and Première Vision Manufacturing, this new zone provides a cross-section of the know-hows presented at both shows. 

The denim weavers at Première Vision Fabrics that were already present at Wash & Dye are joined by clothing manufacturers and launderers from Première Vision Manufacturing.

Organisers say the new link-up will offer solutions to fashion brands that want to integrate jeans or over-dyed items into their collections. UPPER JEANSWEAR primarily targets ready-to-wear brands, with a mostly «fashion» denim offer.
At the heart of the UPPER JEANSWEAR area, visitors will discover an artistic outlook on functionality and decoration for jeans: a poetic collaboration between the Atelier Jean-Pierre Ollier and Spanish weaver Royo. On this occasion, Royo will present its original and modern denim - the «denim of tomorrow»  - which will be elaborated, finished and poeticised by the Atelier Jean-Pierre Ollier.  On presentation will be hybrids as well, as jeanswear will be shown to combine fluidity and tailoring, femininity and masculinity, craftsmanship and industry, forming new bridges between couture and jeanswear.  Pockets, sleeves, folds, necklines, collars, the outer envelope - these are all elements lifting jeans to a new level and pushing boundaries.