The British Fashion Council (BFC) has unveiled the provisional schedule for London Fashion Week (LFW) September 2026, which will take place from 17-21 September and feature a mix of established British fashion houses, emerging designers and retail activations.
The SS27 edition marks the return of several major names to the official schedule, including Alexander McQueen, where creative director Seán McGirr will stage his first London runway presentation featuring both menswear and womenswear collections. Mulberry also returns to the schedule, with Christopher Kane set to present his debut collection for the British leather goods brand.
Other established labels confirmed for the week include Barbour, Burberry, Emilia Wickstead, Erdem, Harris Reed, Richard Quinn, Roksanda and Simone Rocha. Contemporary designers Aaron Esh, Ashley Williams, Chopova Lowena, Knwls and Paolo Carzana are also among those showing.
The schedule continues to highlight emerging talent through the BFC NEWGEN programme, supported by Pull&Bear. Newcomers Francesca Lake, Gui Rosa and Petra Fagerström will make their London Fashion Week debuts as NEWGEN recipients, joining returning designers Charlie Constantinou, E.W. Usie, Liza Keane, Octi, Oscar Ouyang, Pauline Dujancourt, The Ouze and Yaku.
Fashion East will once again present its showcase following the BFC's recent commitment to increase investment in the talent development initiative. The programme will also feature a showcase from Birmingham City University, reflecting the organisation's continued focus on supporting creative talent from across the UK.
Several brands will appear on the official schedule for the first time, including British menswear label Geordie Campbell, womenswear designer Joyce Bao, Indian fashion label Lovebirds and demi-couture brand Onalaja.
Alongside runway shows, the SS27 season will feature a series of presentations, installations and cultural events. J.L-A.L will unveil its latest collection through an immersive presentation, followed by an event celebrating the launch of its collaboration with Puma. Meanwhile, Paul Smith Foundation designer-in-residence 5000 will present its new collection through a sound bath experience combining fashion, music and art.
Retail brands continue to play an increasingly prominent role during London Fashion Week. Marks & Spencer will make its LFW debut by presenting its first exclusive runway collection, adopting a "see now, buy now" format for menswear and womenswear as part of the retailer's centenary celebrations. Dover Street Market will host an in-store jewellery showcase, while H&M is collaborating with photographer Nick Knight and SHOWstudio on a reimagined fashion presentation. eBay will return with its Endless Runway pre-loved fashion show, which will be shoppable via eBay Live, and Selfridges will spotlight London Fashion Week designers through dedicated in-store installations and curated retail edits.
Commenting on the programme, British Fashion Council chief executive Laura Weir said the September schedule reflects the "confidence and momentum" of British fashion, bringing together established brands, emerging designers and industry partners while reinforcing London's position as a centre for creativity, innovation and commercial opportunity.
London Fashion Week September 2026 runs from Thursday 17 to Monday 21 September.
Click HERE to explore the London Fashion Week September 2026 Schedule.
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