DENIM PREMIÈRE VISION in London, December 3 - 4.

Innovative denim developments on display at Première Vision Paris in September 2019.

Photo by Lucia Carpio.

Following on the success of its first London edition last December, and a Milan edition lauded by fashion professionals and the denim industry last May, Denim Première Vision will be returning for  the second time to the UK capital come 3-4 December.

It will be held in a new venue, Printworks London, a cultural destination in southeast London.

Denim qualities from Portuguese mill Trificolor 

 on show at Premiere Vision Paris in September 2019.

Photo by Lucia Carpio.

Presenting the latest on offer from 97 exhibitors from around the world. the show will focus on Spring-Summer 2021 trends and eco-responsible innovations in materials, the latest technologies and techniques as well as various contemporary denim developments.

Organisers say the fair will be targeting all creative fashion brands that develop denim collections - fashion and luxury brands, pure jeanswear players, web players.  This season’s broadened offer is up by 9% over the 89 exhibitors showing in December 2018.


As an itinerant show, Denim Première Vision aims to ensure a continuity between its various editions. While the show relies on new destinations to help professionals conquer new markets, the goal is also to build lasting relationships between these various players.

Sustainability and Smart Materials are key factors 
at Denim Première Vision in London

Returning to Denim Première Vision this December will be Platform C.L.A.S.S. - the acronym for Creativity Lifestyle And Sustainable Synergy – which will take up a booth to educate, share sustainable innovation and promote smart textiles to professionals in the fashion business.

“In London, we will bring forward its vision and strategy with a set of initiatives, talks and projects,” explains Giusy Bettoni, CEO and founder of C.LA.S.S. and sustainability consultant for the Première Vision in Paris.  Ms Bettoni will curate a programme of #SmartTalks in London with some of the most influential players in the industry.

The programme focuses on the concept of Jeans ReDesign exploring denim becoming smarter with many different expressions, interactions and brand new solutions dedicated to today’s consumers. The series includes The Jeans Redesign Guidelines by Make Fashion Circular; a talk dedicated to the new generation of contemporary fibres and circular economy business models. Other talks focus on the role of the designer as an enzymatic power triggering sustainable change in fashion and the role and the innovative design strategies of brands and retailers bringing together circular economy and a new level of aesthetics, performances and unexpected multiple lifecycles.

C.L.A.S.S. will also bring its Smart Materials Bank featuring some of the most innovative materials on the market to provide an open and inspirational resource and educational tool for designers, students, brands and researchers, allowing them to discover and experiment with a unique selection of sustainable textiles, yarns and fashion components.

This year, Italian denim manufacturer Candiani Denim joins the Smart Materials Bank with its  smart collections, in particular, the ReGen, winner of the 2019 ITMA Sustainable Award.  It is a rigid selvedge fabric composed of 50% Refibra™ fibers and 50% recycled fiber, ReLast, a stretch fabric, composed of organic cotton and the world’s first ROICA™ EF premium stretch yarn made with 58% of pre-consumer recycled content, the ROICA™ EF comes with the Global Recycled Standard - GRS - certification by the influential Textile Exchange. 

“At C.L.A.S.S. we constantly monitor the textile business looking for sustainable and innovative products. Our Smart Materials Bank, the result of such observatory, is open to creatives who can purchase at affordable prices samples and small quantities of sustainable materials up to 50 meters.” Explains Luca Olivini, Eco Hub Material Manager of C.L.A.S.S.

New denim fabrics catering to consumers' demand for better fit and eco -friendly qualities

Denim Première Vision Paris, 14th to 15th November 2017

Come Mid-November, the textile and fashion industry’s best known denim producers will be showcasing their latest collections and developments at Denim Première Vision Paris , which will take place at the Paris Event Center, Porte de la Villette, from 14th to 15th November 2017.

Exhibitors that present their new fabric qualities and novel developments have the discerning consumer at the heart of their innovations.

Hyosung's Xplay creora® Fit2 with Bossa

Korean company Hyosung, believed to be the largest elastane producer in the world, are to promote their new Xplay collection with creora® Fit2 in partnership with Bossa, one of Turkey’s largest integrated textile companies.

With production facilities in Adana,  Bossa (just celebrated 66 years of innovation and leadership) offers high quality products and services in its range of yarn, dyeing, weaving, and denim finishing processes.

“Our   reputation   was built   on  innovation  and  delivering unique consumer value.  Hyosung’s creora Fit2  has allowed us to create   the  Xplay  bi-stretch   collection   for   the   most flattering yet comfortable fitting denim” according to Mrs Müge Tunceren, Product   Development  &  Marketing Manager of Bossa.

“We are targeting brands & retailers who want to   enhance   consumer   loyalty   through   better   fit   and superior comfort.


Hyosung’s creora Fit2  is a proprietary  technology, using a  creora®  yarn for 360 -degree stretch, offering sleek and flattering fit.

“We developed creora® Fit2 4 way stretch to meet consumer’s needs, looking for better fit  and a flattering  silhouette.”   commented  David   Jang,   creora® ‘s  Marketing   Manager   for   denim.
“We partnered with Bossa to develop the next generation of denim as consumers will realize its value  as soon as they start wearing it.”

VICUNHA TEXTIL 

VICUNHA TEXTIL 

Another exhibitor is is Brazilian denim company VICUNHA TEXTIL which is focusing on performance fabrics that add value to create flexibility for the consumer.

Anticipating the continuous popularity of an active lifestyle, demanding products that offer versatility  between  office  and  leisure  Vicunha Textil is offering a new range of denim qualities for Spring- Summer 2019.

The EVER WHITE range offers sustainable  water  based  stain  resistant  finish  on  3  white  articles: the  finish  is ZDHC approved and non-fluorinated so fits perfectly into the sustainable ethics of VICUNHA.

VICUNHA TEXTIL 

The collection ranges from the compact appearance of ‘Comaneci’ to the heavier characterful twill of ‘colour jeans stretch’.

VICUNHA TEXTIL 

The ECO RECYCLE range offers recycled yarn of various weights in rigid and stretch, produced by using reduced  water, reclaimed  energy and  minimal resources in BCI cotton that supports the growing concern of the customer for a sustainable approach to fashion.

The robust new article  ‘Outlander’  underlines  VICUNHA’s  continuing  commitment  to  sustainability  whilst maintaining a classic true denim appearance.

Additionally, soft touch fabrics aimed mostly at the ladieswear market offer a range of denim and non denim  options  with special  finishes  and  a  luxurious  touch.






Images: creora® / Bossa and VICUNHA

Denim with High Performance attributes from VICUNHA

Good quality denim wear are not just for showcasing our assets but also enhancing our well-being.  With the continued popularity of "athleisure" clothing, consumers' thirst for comfort and ease of wear are today addressed by denim makers who use new technology to meet the need for clothes that perform well throughout the day and not just in the gym.

Hi Stretch and Bi Stretch denim from VICUNHA  TEXTIL of Brazil.

Denim maker VICUNHA from Brazil is doing just that by focusing on performance.  Following the introduction of their temperature control denim last season, VICUNHA continue to expand on the theme and launch a selection of hi tech and hi performance fabrics for Autumn/Winter 2018-19, which will be on show at major international trade fairs this September including Munich Fabric Start 5th - 7th September (in the Blue Zone).

Using hi tech  yarns  from Nilit  they  introduce  3  hi tech  fabrics with antibacterial,  moisture  wicking properties  and  temperature  control.

‘BODY  FRESH’  keeps  you  fresh  throughout  the  day, preventing the growth of bacteria that causes body odour. Extremely resilient its antimicrobial properties lasting at least 50 washes.

‘AQUARIUS’ with a high-performance yarn is engineered to wick moisture away from the body, offering comfort to the wearer for continued effectiveness.  The  attributes  are  intrinsic  in  the  fibre,  and  will  not  wash  off  the  fabric, according to VICUNHA.

‘BREEZE’ helps maintain constant body temperature during and after physical performance and hot weather. Use of a special polymer creates soft touch and provides super ventilation.



















This  sector  of  products  is  very  important  for  the  market  as  finishing  techniques  push  the boundaries and the consumer demands clothing that performs through the day not just in the gym, according to executives at VICUNHA TEXTIL, driving the company to continue to pursue textile products in various weaves and weights.

“We see this trend (athleisure) continuing and  customers  growing  their  options  and  adding  new  weave  variations”,  says  Thomas Dislich, Managing Director VICUNHA TEXTIL for Europe and Asia.  "Hi Stretch and Bi Stretch are  still  very  important,  thus VICUNHA  extends its  offer  to  include  bi-stretches  with  higher elasticity adding more vintage options, and although the interest was initially for ladies we are also seeing this coming through for menswear”.

All images from ROLAND HOFFMANN Public Relations for VICUNHA TEXTIL.

Italian fabric mill won prestigious award with a "Sparkling" denim collection

Italian manufacturer ITV Denim has won the prestigious Global Denim Awards 2016 for the second time thanks to its collaboration with Dutch designer Anbasja Blanken, who surprised the panel with a literally “sparkling” collection.  By treating denim from a semi-couture perspective, this collection addresses women directly, communicating strength, elegance and beauty, according to the company's press release.  While the title was awarded to the winning company and Anbasja Blanken received 10,000 euro.

ITV Denim collaorated with Dutch designer Anbasja Blanken to produce the winning collection.

The creative concept was developed on the basis of innovative experimentation on the yarn, aimed at achieving an actual “glow in the dark” effect.   This idea derives from the designer’s intent to recreate the fluorescence and bright light that many marine species are able to emit in the depths of the sea world, where the absence of light forms a stimulus for transformation.

The collection highlighted all the artisan skills of ITV Denim, featuring coral appliques, pearls, floral embroideries and luminescent woven fabrics, incorporating also the use of laser cutting and recycled fabrics.

This was the third edition of the Global Denim Awards which took place in Amsterdam on October 26 participated by 11 denim manufacturing companies in collaboration with as many designers, before an audience of 600 professionals from the denim international scene and a panel made up of denim experts and designers in The Netherlands.   A total of 11 Capsule Collections with five total looks were presented, showcasing special fabric treatments and washings.

All photos by Team Peter Stinter.

Sunglasses made of 100% denim by VICUNHA X MOSEVIC

Across all segments and product groups of the fashion market, denim is proving more popular than ever. And now just as the weather is turning warmer, the latest must-have piece is not another pair of jeans (you may already own dozens of them) but a pair of ‘Solid Denim’ sunglasses.  How cool is that!

These sunglasses made of resin-infused layers of denim are the result of a partnership between  the Brazilian denim giant VICUNHA TEXTIL (whose customers include Hugo Boss, Diesel, Esprit, Salsa, as well as large retail giants like Marks&Spencer and C&A) and MOSEVIC, a young English company specialised in denim sunglasses.  

MOSEVIC was established in 2015 by two friends, product designers Jack Spencer and Alex

Boswell, in Cornwall, in west England.  The frames of the solid sunglasses are made at MOSEVIC’s own workshop.  

Depending on the model, there can be three to ten different layers of denim used.  These are bonded with resin and solidified before the glasses can be sanded into shape and polished by hand.  A single red layer in the bonded layers accentuates the frame with a hint of colour and highlights the edging. The co-branded stainless steel plate on the arm of the frame rounds off the design. 

And this upcycling project is all in the name of sustainability. Some of the models are even made using denim from recycled jeans and plans are being made to convert the production entirely to upcycling in the future.  The handmade products are made from 100% BCI (Better Cotton Initiative) cotton from the Brazilian factories which are industry leaders in their social responsibility and practice in environmental protection. 

“We became aware of these innovative denim sunglasses last year, right after MOSEVIC

launched. A fantastic idea, which we as a global company instantly wanted to support and

encourage. But this collaboration isn’t just about promoting a young, innovative business, but

also about the production of a cool, socially responsible product. You could say it’s like

recycling, but on the very highest level with the best ambitions, style and coolness, combined

with environmental protection and social responsibility,” is how Thomas Dislich, Managing

Director of VICUNHA TEXTIL for Europe and Asia, sums up the cooperation with MOSEVIC.  

The limited edition sunglasses by VICUNHA X MOSEVIC come in four frame styles for both mena and women, now available on the MOSEVIC website, on which there is also a video showing the process.

Super stretch yarns for growing denim demand

Hyosung of Korea has created the new  creora® Fit² fibre - a 4-way stretch innovation in partnership with denim mill Soorty of Pakistan.
As consumers today expect denim to fit better and with more comfort, such innovation would answer the prayers of denim brands to meet the growing demands in the global market.

Click here to read more.