Paris interior design event: Maison&Objet fair - January 16 - 20 - promises an unparalleled experience for trade visitors
From January 16 to 20 2025, Paris will host the Maison&Objet fair, a premier event for interior design and decoration professionals, at Paris Nord Villepinte exhibition centre. This year’s theme, “Sur/Reality,” invites attendees to step into a realm where imagination and creativity blur the boundaries of everyday life. The fair promises an unparalleled experience, showcasing bold inspirations, innovative designs, and visionary concepts that are redefining the future of the industry.
Maison&Objet has also announced an exciting update to its Fashion sector, now rebranded as Flow of Fashion, with retail expert Daniela Leonini at the helm. This dynamic and immersive space is designed to spark joy, innovation, and inspiration, offering a glimpse into the next generation of concept stores that seamlessly blend fashion and homeware.
“Fashion is fluid,” explains Leonini on the event's website. “It extends beyond garments—young designers are pushing boundaries and redefining the landscape. In retail, we must keep evolving, creating experiences that draw people back into stores to connect, learn, and be inspired.”
According to Maison&Objet, the Flow of Fashion space aims to inspire concept stores by blending fashion and homeware into a lively, urban showcase influenced by pop culture. Leonini envisions it as a place where “something exciting is always happening.” While she embraces the cultural phenomenon of FOMO (Fear of Missing Out), Leonini prefers its optimistic counterpart, JOMO (Joy of Missing Out). “Joy elevates everything,” she notes.
Flow of Fashion offers more than just inspiration—it’s an experience. Visitors can relax, snap Instagram-worthy photos, and immerse themselves in a playful, vibrant environment designed to spark creativity.
Daniela Leonini brings a wealth of expertise to this initiative. As the founder of her consulting agency, Appuntamento, her career bridges retail, scenography, and customer experience. A graduate of École Camondo, Leonini began her journey with François Dautresme, founder of the Compagnie Française de l’Orient et de la Chine (CFOC). Her passion for fashion led her to the showrooms of renowned designers such as Sonia Rykiel, Saint Laurent, and John Galliano. Later, as the operational director of Merci, she transformed the Parisian concept store into a global icon and has also developed retail concepts for brands like Sézane and Made.com.
With Flow of Fashion, Leonini and Maison&Objet are set to redefine the intersection of fashion, design, and retail, offering visitors a forward-looking vision of what’s possible.
Meanwhile, Maison&Objet is also acknowledging the growing influence of vintage treasures and second-hand finds in shaping contemporary interiors, by renewing its esteemed collaboration with the legendary Saint-Ouen Flea Market. This year, the spotlight turns to Alessandro Moriconi, a rising star among today’s new wave of decorators, who has crafted a stunning 100% upcycled showcase at the heart of the fair.
For Moriconi, the Saint-Ouen Flea Market has always been an endless source of inspiration—a trove of vintage pieces rich in history and emotion. “The eclectic objects found here perfectly align with my design philosophy: to infuse every project with a sense of legacy and an unmistakable soul,” he shares on the event's website.
While working with pieces from Saint-Ouen feels second nature to him, curating a large-scale selection for a venue as iconic as Maison&Objet was an exhilarating challenge. His resulting scenography, titled “Your Decor, Delivered in a Box,” reimagines three oversized wooden crates typically used for furniture transport. Each crate unfolds into a distinct room—a living room, a dining room, and a study, creating immersive pop-up spaces.
Through this innovative presentation, Moriconi redefines the art of blending vintage charm with modern storytelling, inviting visitors to see how history and creativity seamlessly coexist in interior design.
For more information on Maison&Objet, click HERE.
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