London Trade Events for Retail and Fashion: Top Drawer SS25 and SCOOP AW25 set to take place in January and February respectively. PURE relocates to Birmingham joining Moda and Spring Fair

Kicking off London’s 2025 retail and fashion trade fair calendar, Top Drawer S/S25 will take place from January 11 to 14 at Olympia in Kensington.

Organized by Clarion Events, Top Drawer caters to retailers and boutique owners by featuring producers, designers, manufacturers and brands across a diverse range of industries, including fashion, accessories, jewellery, home, interiors, personal care, stationery, and gifts. 

Visitors at Top Drawer SS24

The event features 600 plus design-led brands across the gift and lifestyle spectrum and attracts an average of 21,000 visitors per season.

One exhibiting company at Top Drawer S/S '25 - Design Frontier, an initiative led by Creative Kernow in collaboration with Cornwall Shop Small - will showcase a curated selection of Cornwall's most innovative designers, shining a spotlight on a diverse range of contemporary design talent, emphasising craftsmanship, sustainability, and originality.  The aim is to celebrate the rich design culture of Cornwall, positioning the region as a hub for innovation and creativity on the national stage.

Hand and Palm Art Prints 

Design Frontier will bring five leading designers to the show.  They are:

Alicia Breakspear: Botanical printmaker creating delicate monoprints and greeting cards using direct impressions from plants, emphasising natural forms and seasonal shifts.

Claire Paul: Known for her colourful giftware and stationery inspired by the vibrant landscapes of Cornwall and Scotland, merging folk art aesthetics with modern design.

EOT Ceramics: Cornwall-based potter Emily Tapp presents wheel-thrown stoneware featuring unique glazes inspired by the coastal landscape’s shifting hues.

Hand and Palm: Designer and illustrator Luci offers nature-inspired prints, cards, and homewares with a focus on sustainability and joyful minimalism.

Katy Luxton Jewellery: Blending traditional silversmithing with modern 3D printing, Katy creates bold, geometric jewellery that explores form, colour, and movement.

For more details on the Top Drawer SS25, click HERE. 

Meanwhile, the Autumn/Winter 2025 edition of SCOOP, a premier curated showroom event, will return to Olympia West in Kensington, London from February 9 to 11, solidifying its status as a must-attend highlight on London’s fashion calendar.

Separately,  the womenswear trade show PURE, which in the past was held in London at the same time as SCOOP, will now relocate to Birmingham's National Exhibition Centre (NEC), where it will merge with Moda and Spring Fair, as announced by Hyve Group, the events and exhibitions company.

Operating under the combined banner of Moda x Pure, the upcoming edition is scheduled to run from February 2 to 5, 2025. The event will feature a programme designed to support trade buyers and visitors, showcasing the latest collections, emerging trends, and hosting seminar sessions with industry experts sharing their insights.

SCOOP is curated by Founder and Managing Director Karen Radley. This season she introduces a dynamic roster of talent, showcasing exciting new faces alongside a selection of international designers and lifestyle brands. Each participant has been thoughtfully chosen to engage and inspire buyers and visitors in a modern, intimate setting.

Karen Radley says, “Scoop is all about celebrating innovation and individuality. I am always on the lookout for designers who are pushing boundaries and setting trends in contemporary fashion. Each collection in this season’s lineup brings something fresh and unique, ensuring Scoop remains a beacon for newness and creativity in the industry. We are delighted to showcase such a wonderful selection at this season’s show!”

Among the new names in this season's Scoop is Artlove, which was founded in Paris in 2017.  Artlove is set to present a vibrant collection that cultivates the spontaneity of a feminine and easy-to-wear aesthetic. Committed to meticulous craftsmanship, Artlove’s clothes are inspired by the vivacious spirit of creativity, for a wardrobe imagined in Paris and to be enjoyed joyfully everywhere. Their dresses, knitwear and separates are designed in a palette of options to reflect individual personality. Each outfit is a work of art in itself, ready to be styled according to the wearer’s mood. 

Also making its debut at Scoop is iconic Spanish streetwear brand Loreak Mendian. Founded in Donostia over 25 years ago, Loreak Mendian means “flowers in the mountains”, and is faithful to its roots today by advocating for the power of design to create timeless and durable pieces. Driven by culture, their collections are inspired by artistic expressions; music, art, and graphic design, balance practicality with style, offering versatile urban apparel for both men and women that embodies the spirit of sustainability.

ALIX the Label

ALIX the Label, renowned for its luxurious take on wardrobe essentials, will also be showing for the first time. Designed ‘for those with a hint of rock and roll in their DNA’, this season’s highlights include leopard-print dresses paired with crisp sneakers for a laid-back look, and bold oversized blazers that can be styled with sky-high heels for a night out.

Orfeo Paris will unveil a collection that effortlessly blends structured tailoring with dreamy feminine charm. Expect tailored blazers, chic dresses, and cosy knitwear designed with precision and a keen eye for detail. Each piece captures the essence of Parisian sophistication while remaining approachable and practical for everyday wear.

Love Letter

For buyers seeking new jewellery designers, Love Letter’s latest collection, "The Divine Feminine," is an ode to feminine power and mystique. The line features jewellery pieces that harmonise celestial and earthly elements, with gemstones like rainbow moonstones, copper turquoise, malachite, amethyst, and carnelian taking centre stage. 

Also debuting, The Little Words Project is known for its handcrafted beaded bracelets featuring inspirational phrases. These customisable accessories promote kindness and positivity, encouraging wearers to “pay it forward” by gifting them to friends or loved ones in need of encouragement.

Travaux en Cours is set to impress with its chic and functional range of bags and hats.  Designed in France and woven in Italy, their unisex hats, crafted from durable woven paper that mimics straw, are available in a variety of colours, making them an ideal addition to any wardrobe.

Fancy Palas

Other new designers poised to catch buyers’ attention include My Beachy Side, Artemis Muse, Fancy Palas, Mirto, and Sunny Studio. 

Scoop favourites, such as Cocoa Cashmere, Dr. Bloom, Dream Catchers, Sophie + Lucie, Sofie Schnoor, Quinton Chadwick, Mou, Eribe, Dedicated, and Dr. Denim, will showcase their latest collections. 

Meanwhile, returning brands Dixie, Pom Amsterdam, Vilagallo, Nooki, Humility, and FRNCH promise to delight with their distinctive offerings.  

The much-anticipated Autumn/Winter '25 edition of Scoop will take place from 9–11 February 2025 at Olympia West, Kensington. 

For more information on SCOOP , click HERE. 

Edited by Lucia Carpio.  Images courtesy of SCOOP.