Louis Vuitton is commemorating the 20th anniversary of its iconic collaboration with Japanese artist Takashi Murakami by reintroducing their legendary collection. This milestone is marked by the opening of a two-story pop-up store in London’s affluent Soho, running from January 9 to February 9, 2025.
Nestled in the heart of Soho, the Louis Vuitton x Murakami pop-up seamlessly combines kaleidoscopic artistry with luxury, celebrating the enduring impact of one of fashion’s most iconic partnerships.
The pop-up showcases a whimsical design inspired by Tokyo’s modular hotels, featuring black and pink colour-blocked floors that set a striking stage for more than 200 reimagined pieces. Seamlessly blending retail with experience, the store offers an archival display, a vending machine dispensing collectible gifts, a café, and a ‘care and repair’ station for vintage items.
First launched under the creative direction of designer Marc Jacobs, the collection merges Murakami’s vibrant colours and Superflat aesthetic with Louis Vuitton’s classic designs. Highlights include Monogram Multicolore rolling trunks and the Superflat Panda featured on trainers and keyrings, exemplifying the groundbreaking fusion of art and fashion.
Visitors can delve into an archival module displaying standout pieces from the original collections, such as the Eye Love Monogram and the 2003 Monogram Multicolore. Other treasures like the Monogram Dalmatien, Monogram Cerise, and Monogram Superflat are presented in flower-inspired casings as part of a bespoke exhibition.
Every purchase unlocks access to vending machines offering exclusive Murakami-designed prizes, including trading cards, stickers, and the Takashi Murakami Flower Go Walk portable game. Guests can also enjoy a film lounge outfitted with Murakami flower cushions while watching digitally enhanced Superflat animations.
The Louis Vuitton x Murakami Café adds a delectable dimension to the experience, serving baked goods and drinks in limited-edition cups and napkins adorned with Murakami’s designs. As the only café of its kind in Europe, it elevates the immersive celebration of this landmark collaboration.
Louis Vuitton x Murakami Pop-up location: 39 Brewer Street, London, W1F 9UD United Kingdom
Edited by Lucia Carpio. Photo credit: Louis Vuitton
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