New Role: Laura Weir appointed as new CEO of the British Fashion Council

Laura Weir has been appointed as the incoming Chief Executive Officer of the British Fashion Council (BFC), the organization has announced. She will succeed Caroline Rush CBE, who revealed in 2024 her plans to step down in June 2025 after 16 years in the role. Currently serving as an executive board director at Selfridges, Weir will assume her new position on April 28, 2025.

Laura Weir.  Photo Credit: BFC

Weir, who brings extensive expertise to the BFC, with a deep understanding of British designers and significant experience at the executive level in retail and editorial leadership, said she is honoured to lead the BFC’s next chapter at an exciting and pivotal time for the British fashion industry. 

"I look forward to working with the BFC team to champion culture and creativity to catalyse growth for British fashion, both domestically and globally. I will focus on support for emerging and established designers and strengthening our pipeline of British creative talent.

"The BFC will continue to deliver an enhanced international industry presence, and I look forward to forging partnerships with industry and government to future-proof the sector and its significant contribution to the British economy, while addressing critical challenges such as environmental responsibility, and prioritising representation and inclusion.  It is a privilege to champion the diversity and ingenuity that defines British fashion, and to lead a mission which will inspire generations to come.”

David Pemsel, Chair of the BFC, expressed his enthusiasm about the appointment:

“We are delighted to announce Laura Weir as the incoming CEO of the BFC. Laura has collaborated with established and emerging designers, creative talent, industry leaders, and the press throughout her two-decade-long career.

“Her comprehensive experience equips her with a nuanced understanding of the complexities of the fashion industry ecosystem and the strategic vision necessary to lead transformative initiatives. With the support of a talented team, she is well-positioned to guide the BFC into its next chapter both domestically and globally.”

As CEO, Weir will oversee the BFC’s efforts to champion British fashion, collaborating with designers, industry partners, and government bodies. She will drive the organization’s mission by advancing its world-class programmes aimed at unlocking and elevating creative talent.

The BFC, a not-for-profit organization, focuses on three key pillars:

Responsible Growth: Advocating for creativity while fostering collective industry support to create opportunities for talent and sustainable growth.

Innovation: Leading positive change through the Institute of Positive Fashion and preparing businesses for a more sustainable future.

Global Amplification: Elevating British fashion through flagship events such as London Fashion Week (presented by 1664 Blanc) and The Fashion Awards (presented by Pandora).