Monday 19 August 2024

New Collection Launch: Pharrell Williams’ Humanrace teams up with evian® to Launch Tennis-Inspired Apparel Collection

evian® natural spring water, the official water of the US Open, has teamed up with creative visionary Pharrell Williams and his design, innovation, and lifestyle brand, Humanrace, to launch a limited-edition tennis-inspired apparel collection. This capsule marks the beginning of a dynamic partnership built on community, creativity, and the vibrant spirit of youthful living. 

Designed for both passionate players and dedicated fans, the evian® x Humanrace by Pharrell Williams collaboration celebrates the essence of tennis, the lively energy of the tournament’s host city, and the diverse global audience that comes together for this event.

evian® teams up with Pharrell Williams’ Humanrace to Launch Tennis-Inspired Apparel Collection in Advance of New York’s Largest Tennis Tournament

For over 30 years, evian® has been the official water of New York’s premier tennis tournament, the US Open, providing premium hydration to both players and fans. Now, evian®and Humanrace have created a gender-inclusive capsule collection that captures the essence of tennis, infused with Williams’ distinct fashion sense, active lifestyle, and commitment to wellness.

Made from 100% natural fibers and produced in the United States, this capsule collection emphasises functional simplicity for everyday wear, drawing inspiration from both sports and technology. 

Designed with a nod to utilitarian living, each piece is made to adapt to and evolve with the wearer's lifestyle. The unisex collection includes modern essentials such as a Cropped French Terry Quarter Zip, track-inspired Swing Shorts, a Mock-Neck top, drop-shoulder T-Shirt, cap, and an expandable carry-all bag, all designed to inspire a healthy, hydrated lifestyle.

“Every piece in this line reflects my belief that being well is a lifestyle,” said Pharrell Williams.“Water’s the essence of life, right? We can’t live without it. So it’s only natural for Humanrace and evian to come together for this collaboration. It’s all about celebrating what keeps us connected, mindful, and moving.”

Edward Robinson, Creative Director at Humanrace adds: “When designing this collection, we applied the Humanrace lens to Pharrell’s imaginative playfulness and evian’s Live Young ethos. Humanrace naturally aligns with sportsmanship—both strive towards the daily commitment to being well and a dedication to excellence. Through design, we crafted a collection that honors the global community at the intersection of sport, style, and innovation.”

The evian x Humanrace by Pharrell Williams capsule collection will be available for purchase starting August 24th exclusively at Humanrace.com, for a limited time while supplies last. On that same day, New York City residents can visit a special one-day-only event at Gansevoort Plaza, where they can be among the first to shop the collection, enjoy evian natural spring water, and immerse themselves in the city’s vibrant energy. With a stadium-inspired design, evian, Pharrell Williams, and Humanrace invite the community to come together and celebrate.

“The collaboration between evian, Pharrell, and Humanrace perfectly captures the essence of our ‘Live Young’ philosophy,” said Leeni Hämäläinen, Marketing Director for evian in North America. “Whether you’re sporting the stylish tennis-inspired collection around the city, joining the local community at the US Open, or enjoying our natural spring water from the French Alps, our goal is to inspire people to embrace joy and wellbeing—both physically and emotionally.”

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