Dubai’s combination of luxury retail, tax-free shopping, iconic malls, and vibrant fashion events solidifies its reputation as a premier shopping destination. Additionally, its growing role as a fashion hub, with a dynamic local fashion scene and significant international influence has made the city a growing important player in the global fashion industry with a growing community of local and regional fashion designers who are gaining international recognition.
Now Dubai Fashion Week and the Arab Fashion Council offer a dynamic platform for showcasing regional and international fashion in Dubai, uniting and promoting the fashion industries across the Arab world and beyond. They contribute to the region’s evolving status as a significant fashion hub, blending traditional influences with modern innovation.
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| Rizman Ruzaini pays tribute to its Malaysian Heritage Image: Dubai Fashion Week |
On the opening day - September 1st, 2024, Dubai Fashion Week (DFW) kicked off its Spring/Summer 2025 edition with a spectacular opening. The event featured a stunning presentation by Rizman Ruzaini, setting the tone for the week, followed by Erick Bendana's tribute to Nicaraguan culture and Angelo Estera’s DFW debut.
In the coming few days, Spanish fashion brand Adolfo Dominguez and the avant-garde local talent Mrs Keepa will take the spotlight. Mrs Keepa, led by French-Egyptian designer Mariam Yeya, will debut her Spring/Summer 2025 collection, “Need Therapy,” through an exclusive short film collaboration with VOX Cinemas. This innovative presentation will explore the challenges of daily life, offering a poignant reminder that no one is alone.
More than 30 brands from around the world—including France, India, Indonesia, Italy, Kuwait, Lebanon, Libya, Malaysia, Palestine, Russia, the UAE, and the UK—will showcase their respective ranges on the Dubai stage.
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| Rizman Ruzaini |
Malaysian design brand to the stars Rizman Ruzaini opened DFW with a collection named "Mustika," inspired by the 1999 film “Perempuan Melayu Terakhir” ("The Last Malay Woman"). The Spring/Summer 2025 collection pays homage to Malaysia's rich cultural heritage, with the kebaya a central piece symbolising tradition and elegance. Creative Director Ruzaini Jamil drew inspiration from a photograph of his late grandmother, while Tok Puteh Surin, embarked on a nostalgic journey reviving 1950s elegance. The collection also highlights traditional batik motifs, translated into modern designs with intricate embroidery and tambour beading, showcasing the brand's dedication to preserving and evolving Malaysia's sartorial heritage on the global stage. Rizman Ruzaini founded in 2005, is committed to putting Malaysia on the world fashion map, focusing on sustainability and expansion into new markets.
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| Amjad Khalil |
Libyan designer Amjad Khalil, a pioneering figure in North Africa’s fashion industry, mesmerized the audience with his ‘Beyond Black’ haute couture collection. Each piece on the runway told a story of transformation, symbolizing a journey from darkness to light. Drawing inspiration from his personal experiences, Khalil’s designs captured various moods he has encountered, with each dress embodying a unique emotional chapter. The collection made a powerful statement of individuality and resilience, leaving a lasting impression on all who witnessed it.
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| Erick Bendana |
Erick Bendana presented his ‘505’ collection, masterfully merging cultural identity with an urban chic aesthetic. Drawing inspiration from his Nicaraguan roots, the collection showcased prints celebrating traditional dances and symbols, infusing the runway with a rich sense of Nicaraguan heritage. The presentation culminated in breathtaking evening and bridal gowns, capturing the romantic elegance that defines the Erick Bendana brand.
Filipino fashion designer Angelo Estera made his grand debut at DFW. His spectacular Spring/Summer 2025 collection, inspired by his travels from the Oriental Far East to the Arabian Sahara, was a beautiful fusion of Eastern and Arabian influences, offering visitors a window to a captivating blend of culture and elegance.
The Italian Trade Agency also launched its La Moda Italiana: Dubai Chapter exhibition, now open to the public until 5pm on 3 September. The exhibition, showcases 25 Italian fashion brands across clothing, footwear, leather goods and eyewear. This event, the first-of-its-kind in the UAE, highlights the strong and growing cultural and economic ties between Italy and the UAE and marks a significant addition to DFW’s SS25 calendar.
All images from Dubai Fashion Week (DFW), the region’s premier fashion event, continues through September 7th, and is co-founded by Dubai Design District (d3), part of TECOM Group PJSC, and the Arab Fashion Council.
For the events and news go to https://www.instagram.com/dubaifashionweek
@dubaifashion week
@d3dubai
@arabfashioncouncil
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