Monday 12 August 2024

Copenhagen Fashion Week: Marimekko's Spring Summer 2025 collection celebrates a Parade of Flowers

Finnish design house Marimekko's Spring Summer 2025 ready-to-wear show at Copenhagen Fashion Week explores The Anatomy of a Flower – a conceptual theme that is celebrated in Marimekko collections throughout 2025. 

To showcase its vibrant Spring Summer 2025 collection, Marimekko turned the Opera Park of Copenhagen into a parade ground of twisting paths, where guests sat in a field of wildflowers and enjoyed the dynamic collection as energetic techno beats by DJ Nene H played at the Copenhagen harbour.


It's a collection that presents an entire bouquet of abstract floral patterns from renowned Marimekko designers, such as Fujiwo Ishimoto, Maija Isola and Lotta Maija, featuring draped layers, petal-like details, and functional summer pieces from coordinated sets to breezy dresses. 




To celebrate a key characteristic of Marimekko, happy contradictions, feminine floral references meet with contradicting bold graphic prints in watered-down aqua blues, rosy reds and cool spearmints, accompanied by tiger lily oranges and delicate lilacs.

“Our fast-paced Spring/Summer 2025 runway show highlights the essence of the Marimekko dress as a non-restrictive garment to live in, even to run in. The collection showcases petal-like references in draping, layering as well as in material characteristics. We experiment with bold circle cuts, round shapes that will fold and unfold around the body as blooming flowers. As part of our dynamic runway show, we present the latest addition to the Marimekko Artist Series with our collaboration with London-based artist Petra Börner, whose artworks echo Marimekko’s design philosophy, bold aesthetic and optimism perfectly”, said Rebekka Bay, Creative Director at Marimekko.

The capsule collection showcasing four exclusive artworks by Börner (whose works have been translated into pieces of wearable art at Marimekko’s own textile printing factory in Helsinki)  features carefully curated dress canvases for Börner's beautiful floral universe, in which her unique way of using colours as a backdrop for her line drawings creates a vivid reflection of the lively nature of flowers and other subjects. 


Marimekko Artist Series, which invites emerging and celebrated artists to collaborate on exclusive Marimekko capsule collections, was introduced to push Marimekko’s art of printmaking into uncharted waters and give creatives a new canvas on which to present their work. The collection featuring Börner’s artworks extends across Marimekko’s entire lifestyle portfolio from ready-to-wear to home décor.

The Spring/Summer 2025 collection also saw the expansion of Marimekko’s highly anticipated denim line, Marimekko Maridenim. The collection features new patterned denim styles, including a denim jacket and shorts. The first Marimekko Maridenim collection launches in stores globally this August.



All images by James Cochrane, courtesy of Copenhagen Fashion Week.

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