Summer has arrived in the UK, bringing a wave of positivity. In July, the London scene will host two major fashion trade fairs, showcasing new collections for the spring/summer '25 season, following the recent UK General Election.
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| PURE London photo by Lucia Carpio |
PURE London x JATC is set to return for the second combined London Festival of Fashion from July 14 - 16, 2024, at Olympia Events in South Kensington, London. Until last year, PURE and JATC (Just Around The Corner) were separate trade events.
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| PURE London photo by Lucia Carpio |
According to the organizers of Pure London x JATC, it is the global meeting place for the fashion industry. It offers UK-based fashion professionals "an unparalleled opportunity" to discover new brands and collections, as well as to network and connect with suppliers from around the world.
Brands to show their new collections are the likes of Humility, Access, Love Rocks, Nouvelle London, Americandreams and Matilda London. Brands expected to send their buyers will include established retailers such as John Lewis, ASOS, Silk Fred, Debenhams, M&S, Next, QVC, Selfridges and many more.
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| PURE London photo by Lucia Carpio |
Click HERE for more details on PURE X JATC, the presentation and seminar schedules.
Also being held on the same dates is SCOOP where the theme for this season is "Here Comes the Sun."
As Scoop’s Founder and Managing Director, Karen Radley, has pointed out in her press release, her exhibition perfectly encapsulates the joy of longer days, beautiful blue skies and the ease of warm-weather fashion, while she is perennially inspired by vintage styles and this season she wants to capture the gorgeous aesthetic of a French 1930s seaside resort.
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| SCOOP International photo by Lucia Carpio |
As Radley reveals a line-up of designers and brands that will present an edited mix of new and emerging international talent from July 14 - 16 2024 at Olympia West, Kensington, she emphasises that Scoop is "an unmissable buying event."
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| SCOOP International photo by Lucia Carpio |
Radley says, “Scoop is more than just a trade show, we offer an immersive experience that transports visitors into a world of wonderment. From the moment buyers arrive, the thoughtfully designed theme, Here Comes The Sun, will set the tone for the journey filled with inspiration, beauty and quirkiness.”
“Presented in the heart of London, Scoop is delighted to introduce the newest designers to the market, showcasing their extraordinary talents and the latest trends. With so many wonderful designers to choose from, it’s been difficult to spotlight, but here are some of the collections I’m particularly looking forward to seeing this season.”
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| Photo credit: SCOOP International |
Among the new designs on offer are sustainable and ethically focused apparel, as well as fashion influenced by a diverse range of cultures, along with contemporary, luxury leather handbag, fashion raffia accessories, and repurposed and recycled products.
With a commitment to sustainable fashion NANIG, echoes the timeless elegance of Europe in the 40s and 50s. Drawing inspiration from the designers early years in the enchanting streets of Paris, NANIG bridges the gap between past and present, offering a collection that seamlessly merges vintage aesthetics with contemporary style. With a keen eye for detail and a passion for ethical fashion, Nanig will be showcasing her collection for the first time this July at Scoop.
Also launching at Scoop is Bonté, an independent womenswear designer brand that has sustainable and ethical fashion in its heart, focusing on craftsmanship and heirloom techniques.
Seema Kahai, the designer behind the brand, Seema, was born and raised in India, and spent her adult life in New York. Her intricate designs, embroidery, and great attention to finishing detail has made her collections popular with celebrities. Seema's passion for travel takes her to remote Indian villages in search of authentic fabrics, and the unique talent and craftsmanship of the local artisans.
Fusing indigenous and ancient textile craftsmanship with elements of contemporary and classical art, Yavi produces a collection of beautiful dresses, tops and skirts. Each item is handcrafted by skilled artisans, contributing to its essence of ethereal design. Fabrics such as silk, velvet are seen on elegant coats to flowing dresses.
Jewellery brand, Bocanegra uses a unique combination of colours, sizes and textures that are dominated by hexagon silhouettes using special glass beads. The collection consists of colourful bracelets, earrings and necklaces.
Created in 2000 by three sisters, Sans-Arcidet Paris has become the benchmark in the world of the fashion raffia accessories. The collections takes us from Paris to Madagascar offering a blend of elegant accessories, from the simple tote to the urban handbag and the fashion hat. Inspired by the sister’s childhood spent in Madagascar, the collection combines the tropical infusions with French Parisian chic.
Footwear designer, Loie Istanbul uses first-class leathers, handcrafting and technology to create luxury soft leather collections. Loie Istanbul was founded in 2018 as the results of 49 years of experience in the footwear industry as a family company. It started to offer its customers in Turkey a luxurious online shopping experience and now operates in 94 countries including the UK, Italy and the USA and has a standalone store.
To explore the brands on offer at SCOOP, click HERE.
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