Tuesday 11 June 2024

International Textile Trade Fair: Première Vision Paris July 2024 presents innovative fabric qualities, textile solutions, and its commitment to sustainability

Amid numerous economic and ecological challenges, the global fashion industry is adapting and reinventing itself in pursuit of a prosperous and sustainable future. Today, it is fully committed to redefining creative and industrial approaches, according to Première Vision Paris - the international show for sustainable and creative fashion professionals - which will return to the Parc des Expositions exhibition venue in north of the French capital, at Paris Nord Villepinte, from July 2 - 4, 2024.  

Première Vision Paris February 2024 edition held at the Parc des Expositions exhibition venue in north of the French capital, at Paris Nord Villepinte. Photo by Lucia Carpio

Set to take place three weeks before France hosts the Summer Olympic Games, the PV Paris trade event will offer a preview of the Autumn-Winter 25-26 season, showcasing the evolution of the fashion landscape through three major trends. First, Minimalist Excellence will arise in response to a desire for simplification and quality, where minimalism embodies luxury and harmony in an era of excess. Second, Inclusive Extravagance will celebrate diversity and creative freedom, blending styling codes to create a new, inclusive aesthetic. Lastly, Sensual Expressivity will explore the sensual and emotional facets of fashion, highlighting the diversity of bodies and experiences.

PV Paris is an invaluable resource for international visitors seeking inspiration, innovative ideas, and resources to develop their upcoming collections of ready-to-wear, accessories (fashion jewellery and leather goods), and footwear.  Attendees will have the opportunity to discover the Autumn-Winter 2025-26 collections from over 920 exhibitors, including spinners, weavers, tanners, textile designers, accessories makers, and garment manufacturers from approximately 40 countries, such as Italy, France, Spain, Portugal, Japan, the UK, Belgium, South Korea, Turkey, China, and more.

As a leading organiser of international events for the textile, leather, and apparel industries, PV Paris offers a comprehensive range of programmes and solutions designed to support the entire industry. It fosters business discussions, promotes the transition to a more sustainable fashion industry, encourages digitalization, and supports the development of increasingly innovative collections.

PV Paris is widely recognised as an essential trade fair for professionals in the textile and related industries, distinguished by several key characteristics. Known for its selectivity, the exhibitor selection committee brings together Première Vision experts with industry manufacturers and buyers, ensuring a coherent, high-quality offer that reflects the diversity of the market—from mass distribution to luxury. 

According to the organizers, the fair also offers a unique cross-sector range of products, including Yarns, Fabrics, Designs, Leather, Accessories, and Garment Manufacturing, addressing diverse industry needs with innovative sectors like the Deadstock and Smart Creation (innovation, eco-design, tech) sections.

For the July 2024 edition, exhibitors from international markets include 434 fabric makers, 202 manufacturers, 50 designers, 66 leather producers, 115 accessories makers, 25 yarn companies, and 33 Smart Creation exhibitors. Première Vision is enhancing its initiatives with new investments, partnerships, and renewed business support programmes.

The Hosted Guest programme, launched at the February 2024 PV Paris show, was a resounding success, bringing together 194 global personalities. This initiative returns for the July 2024 edition, supported by the GL events Group with a €1 million investment, strengthening industry connections and fostering strategic partnerships.

Complementing this is the new Export programme by Business France, the National Agency for internationalising French companies.  As part of the "Export Starts in France" initiative, this government-subsidized matchmaking programme finances visits from key foreign decision-makers and organises export business meetings between buyers and French companies. It aims to create unique collaborative opportunities, arranging over 580 meetings between exhibitors and brands.

New for the July 2024 season is a customized assistance effort in the sourcing process. Visitors representing luxury brands can schedule appointments at the PV CUBE with a Première Vision fashion expert. Invited guests will enjoy a tailor-made experience and access 300 fabric samples and 50 new leathers from the season’s most emblematic selections.

In celebration of France hosting the 2024 Olympic Games, performance and sports fabrics will be a major highlight at the July 2024 show. Advances and innovations in the creative fashion industry have profoundly influenced the world of sport, enhancing performance and expressions of elegance. As a result, products designed for comfort with UV resistance, water repellence, windproof yet breathable, and quick-drying properties have been developed. PV Paris will present hundreds of material developments in the Sport & Tech universe for trade visitors to discover and explore, showcasing innovations and trends destined to shape the future of sportswear.

PV Paris will continue its "a better way" programme, launched a year ago to recognise exhibitors' efforts and investments in developing more sustainable fashion, reflecting a deep understanding of the current challenges facing the textile, clothing, leather, and broader fashion industries. Responding to growing concerns about the environmental and social impacts of clothing production, the programme is committed to enhancing brand visibility in sourcing by promoting exhibitors' most virtuous approaches. By emphasizing sustainable practices, transparency, and high ethical standards, the "a better way" programme acts as a catalyst for change, meeting the expectations of brands and consumers concerned about the origin and impact of raw materials.

In the Smart Creation sector of the fair, a spotlight will shine on exhibitors' sustainable approaches, where innovation, eco-design, and technological solutions come together to shape the future of fashion. 

Exhibitors here will be divided into three main categories:

Smart Tech: Cutting-edge technological solutions, digitization of materials, traceability systems, and tools for measuring environmental impact: 

Smart Materials: Ranges of innovative materials, sustainable alternatives (eco-designed fibers, plant-based dyes, etc.), and reduced-impact chemical solutions.

Smart Services: Assistance with certifications and sustainable initiatives.

Separately, the Deadstocks area, introduced at the February 2024 show as part of the Smart Creation universe, will once again offer unused materials from fashion houses. Additionally, experts from Adapta and Nona Source will provide their expertise and support.

To enhance the exhibition of innovations for the the Autumn-Winter 25-26 season, PV Paris will feature two fashion forums showcasing the latest textile developments.  These are the Inspiration Forum (Hall 5) and Sourcing Solutions Forum (Hall 6).  Audio guides will be available in French, English, Italian, Korean, Japanese and Chinese languages.  As usual, the PV's own Colour Book developed by its team of international experts will be available for sale.  

There will also a programme of fashion seminars  and conferences scheduled for this July, to take place in the two conference areas located in Hall 6, which will be the most busy areas of the fair.  Topics to be covered will include fashion trends for the Autumn-Winter 25-26 season, sustainability and consumption, and eco-innovation.

All photos by Lucia Carpio, taken at the Première Vision Paris February 2024 edition held at the Parc des Expositions, at Paris Nord Villepinte. 

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