Wool News: THE CAMPAIGN FOR WOOL announce the continued patronage of HM King Charles III

The Campaign for Wool in the UK has announced that His Majesty The King continues to serve as its esteemed Patron, steadfastly backing its educational endeavors and events aimed at highlighting wool's vital role in supporting the planet, thanks to its natural, renewable, and biodegradable properties.

In 2024, the Campaign for Wool will unveil a series of initiatives and collaborations
during Wool Month, observed throughout October.

Originally conceived in 2008 by HM King Charles III during the time when he was The Prince of Wales, the Campaign for Wool was officially inaugurated in 2010. Its primary objective was to bolster wool growers across the Commonwealth in their efforts to counter the ascent of harmful synthetic fibers in fashion, interiors, and construction. 

As the Patron, His Majesty has tirelessly traversed various regions of the UK, Italy, Australia, New Zealand, Canada, and South Africa over the past decade. His aim: to engage with wool growers and elucidate the distinct environmental superiority and ecological advantages of wool across its diverse applications.

Aligned with His Majesty The King's recent emphasis on Climate, Community, Commonwealth, and Culture, the Campaign for Wool assumes even greater significance today. 

As climate change and rampant plastic consumption dominate headlines with increasing frequency, there is a pressing need for conscientious decision-making. His Majesty ardently champions the natural benefits and usage of wool—a cause he championed over 50 years ago during his student days, upon the introduction of mainstream plastic use. Opting for wool presents a tangible means of safeguarding the planet for future generations.

The Campaign enjoys widespread support from entities worldwide, spanning farmers, the wool processing industry, designers, brands, and retailers. 

In 2024, the Campaign will unveil a series of initiatives and collaborations during Wool Month, observed throughout October.

Images from The Campaign for Wool