Thursday 23 May 2024

Flower Show: Retro Bedding Brand Weirdstock Featured at James Whiting's Award-winning RHS Chelsea Flower Show Display

You might wonder why a bedding brand is at the RHS Chelsea Flower Show. The fact is, the ethical and sustainable bedding brand Weirdstock is prominently featured at an award-winning stand. It is nestled within the stunning, gold medal-winning display "Verdant Visions" by James Whiting at the Houseplant Studios section, sponsored by family history website FindMyPast.

The Verdent Vision exhibit by James Whiting at the RHS Chelsea Flower Show 2024 featuring
joyful retro bedding from Weirdstock.

Johanna Haughey-Lewis, founder of London-based Weirdstock, designed the bedding and fabric featured in the exhibit and collaborated with James Whiting to transform the botanical bedroom space into an immersive retro dreamscape. This unique collaboration perfectly marries joyful retro style with modern comfort and sustainable practices, embodying the philosophy at the heart of the Weirdstock brand.

This year marks the award-winning designer James Whiting's third appearance at the RHS Chelsea Flower Show with a new exhibit in the Houseplant Studio category.

"Verdant Visions" reflects Whiting’s passion for sustainable indoor green design. The exhibit takes visitors on a nostalgic journey through the defining soundtracks, bold designs, and vibrant tropical houseplants of the 1970s. Whiting drew inspiration from the fond memories of classic houseplants grown by his grandparents and his parents' love of 70s music.

Designed to evoke a teenager's bedroom from the 70s, the exhibit also includes coverage of RHS Chelsea from that era. Whiting remarks, “Storytelling with plants, interior design, and music are my passions. I hope to reignite a love for staple retro houseplants that are sometimes overlooked in favour of flashy new varieties.” He adds, “Partnering with Findmypast to create this immersive space has opened doors to a wealth of intriguing information. Their extensive archive has provided real insight into this period, allowing me to relive moments from the decade of disco, flares, and Spider Plants!”

"We're thrilled to be part of James' incredible vision," says Weirdstock's Haughey-Lewis. "Verdant Visions captures the essence of a nostalgic 70s haven, and our bedding complements that perfectly. We believe everyone deserves to experience that feeling of pure comfort and joy in their own bedrooms, and with Weirdstock, they can achieve that while supporting ethical and sustainable practices."

Weirdstock's vibrant and bold retro designs are made in GOTS-certified organic cotton and offer eye-catching style and hotel-quality comfort.

Specializing in organic cotton bedding with bold, retro-inspired prints, Weirdstock's designs blend vintage style with modern quality, all while maintaining a minimal environmental impact. Each product is crafted to be fun and uplifting, bringing a touch of 1970s eclecticism into a joyful home.

Photos courtesy of Weirdstock




No comments:

Post a Comment