Paris Federation of High Fashion and Premiere Vision trade fairs to join forces to support young fashion talents.

Top quality fabrics are key to the creation of high fashion.  Thus it has come as welcome news that two top French companies responsible for promoting world class fashion materials and quality creative designs should join hands for a valuable cause, with the common goal of bolstering Paris’s position as fashion capital of the world.

Première Vision February 2018 held at Parc Des Expositions, Villepinte, Paris.
 Photo © by Lucia Carpio.

An agreement has been made between the Fédération de la Haute Couture de La Mode and Première Vision - the two leading companies in Paris which share common goals that focus on the international developments of their trade events; a support for creative fashion and young designers and a strong stand and engagement regarding the fashion industry’s key structuring issues, such as Fashion Technology and Responsible Creation.

 Designs SS 2018 by Ziad Nakad
shown at Paris Haute Couture Fashion Week.
Photo: Kirsty Sparow / Getty Images for Ziad Nakad

The agreement, which took effect on 1 January 2018 and announced on 15th February 2018 at the conclusion of the latest edition of Première Vision trade fair,  is aimed at strengthening the existing close links between the two companies, with the goal of supporting young creative companies, providing them with training and helping them develop creative and innovative fashion.

This partnership is structured around 3 main areas, according to the announcement:
• Paris World Fashion capital
Developing a programme of initiatives and joint lobbying efforts with the international community and its institutions to enhance Paris attractivity.
• Innovation accelerating the development of Fashion Tech and its players thanks to the first major and dedicated platform: the WEARABLE LAB, a key new development of Première Vision.
• Young Creative talent - supporting the future of creative fashion of young designers and companies selected by the Fédération de la Haute Couture de la Mode during the Paris Fashion Week®.
Première Vision will in turn support the young designers at participation at their trade fairs, specifically in the DESIGNERS APPARTMENT and NEW NOW for emerging brands in their search for creative materials - fabrics, leathers, components - and partners to manufacture their collections.