Tuesday 20 February 2018

Premiere Vision Paris Feb 2018 show reported 54,500 international trade visitors

Reporting an attendance of 54,500 from 120 countries to its February edition of trade fairs, organisers of the prestigious Première Vision Paris say the strong visitor figures confirms its role as the leading influential event for the entire international creative fashion industry.

Held over three days (February 13th – 15th 2018) at Parc des Expositions in Villepinte, Première Vision Paris organisers reveal 71% of the total visitors had come
 from outside of France. 




Among the European countries, the French market was strongly present, with trade and professional visitors up by 4%.  In second place was Italy with 6,125 visitors  - 11% of attendance), followed by the United Kingdom with 5,291 visitors (10% of attendance), then Spain with 3,475 visitors, Germany with 1,844 visitors 3% of visitors, the Netherlands and Belgium. Portugal sent a healthy figure of 1,180 visitors while countries from Northern Europe were led by Sweden (508 visitors) and Denmark (473 visitors).

Some 9% of the professional visitors came from Asia, led by which sent 1,544 visitors, following by South Korea with 990 visitors, and China with 780 visitors.

Turkey saw an almost 20% increase with 2,859 visitors, ranking it as 5th among visitor countries.
However the organisers say the total visitor figures of the February 2018 edition also show a slight decline of 3% compared to the February 2017 shows, following growth experienced in two previous successive editions.

The slight pullback in visitors has been attributed this season’s show dates with the Chinese New Year, a situation that on its own accounted for 50% of the decline in visitors - with visitors from China, Taiwan and Hong Kong falling by 42%.

Attendance at the show also reflected current challenges related to the transformation of the retail landscape, which is particularly affecting the US market, with US attendance recording some 1,900 visitors, a decline of nearly 5%.

The next edition of Première Vision Paris will take place September 19-21, 2018.

Photos © Lucia Carpio 2018.



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