Premiere Vision celebrates 45th anniversary with new book on key fashion creative moments

Along with archive images, portrayals of exceptional craftsmen and designers, INSPIRING FASHION TEXTILE REVOLUTIONS retraces the growing influence and leadership of Première Vision in becoming a pivotal force that put forth material innovation and technological progression in the fashion and creative industries, through its long journey from a humble beginning originally created by an association of just 15 Lyon-based weavers.
The authors are two distinguished industry experts: Editor-in-Chief of lifestyle magazine L’Express Dix, Lydia Bacrie who has been identifying, deciphering, analyzing and setting the trend in fashion for over 15 years; and Charlotte Brunel who was for a long time fashion editor at L’Express Dix (and author of T-shirt published by Assouline in 2001), who has also collaborated with Le Journal du Dimanche and Le Monde.

The Paris-based Première Vision is not only well-known for organising and staging world-class international trade shows and marketplace for the world’s fashion professionals, it is also highly respected as a go-to valuable source for inspiration and known for its influential ability to recognise greatness, nurture creativity and decipher trends.
It is therefore fitting for Première Vision to celebrate its 45^th anniversary and achievements by putting it in writing, with the publication on December 5, 2019 a fine new book entitled Inspiring Fashion Textile Revolutions,  published by La Martinière editions.
Highlighted specifically in the book are chapters to focus on key turning points in the fashion and textile industries over the last four and a half decades, including the emergence of knitwear, the rise of Lurex® or polyamide, the crowning of accessories, the arrival of eco-responsible materials and related garments … key developments that have shaped and changed the world of global fashion, telling the unique story behind the makers and the shakers along the way with Première Vision as it develops its role as a leader in the global fashion industry.

Paris Federation of High Fashion and Premiere Vision trade fairs to join forces to support young fashion talents.

Top quality fabrics are key to the creation of high fashion.  Thus it has come as welcome news that two top French companies responsible for promoting world class fashion materials and quality creative designs should join hands for a valuable cause, with the common goal of bolstering Paris’s position as fashion capital of the world.

Première Vision February 2018 held at Parc Des Expositions, Villepinte, Paris.
 Photo © by Lucia Carpio.

An agreement has been made between the Fédération de la Haute Couture de La Mode and Première Vision - the two leading companies in Paris which share common goals that focus on the international developments of their trade events; a support for creative fashion and young designers and a strong stand and engagement regarding the fashion industry’s key structuring issues, such as Fashion Technology and Responsible Creation.

 Designs SS 2018 by Ziad Nakad
shown at Paris Haute Couture Fashion Week.
Photo: Kirsty Sparow / Getty Images for Ziad Nakad

The agreement, which took effect on 1 January 2018 and announced on 15th February 2018 at the conclusion of the latest edition of Première Vision trade fair,  is aimed at strengthening the existing close links between the two companies, with the goal of supporting young creative companies, providing them with training and helping them develop creative and innovative fashion.

This partnership is structured around 3 main areas, according to the announcement:
• Paris World Fashion capital
Developing a programme of initiatives and joint lobbying efforts with the international community and its institutions to enhance Paris attractivity.
• Innovation accelerating the development of Fashion Tech and its players thanks to the first major and dedicated platform: the WEARABLE LAB, a key new development of Première Vision.
• Young Creative talent - supporting the future of creative fashion of young designers and companies selected by the Fédération de la Haute Couture de la Mode during the Paris Fashion Week®.
Première Vision will in turn support the young designers at participation at their trade fairs, specifically in the DESIGNERS APPARTMENT and NEW NOW for emerging brands in their search for creative materials - fabrics, leathers, components - and partners to manufacture their collections.