The name Hermès needs no introduction thus the usual
marketing strategy to increase awareness of the brand is not necessary and it
is much preferred to go down the route of connecting with the world of arts to further establish the luxury brand's genre.
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| Saatchi Gallery, London |
Thus “Wanderland” - the name of a new exhibition by
the luxury French fashion house - has just been launched at
London’s Saatchi Gallery in Chelsea, a most fitting venue.
The
exhibition will run until May 2 and be then travel to Paris, Italy and China in
the autumn.
Dedicated to flânerie, the art of "urban
wandering", the exhibition is spread over 11 rooms and features objects
from Hermès´ archives, including a series of installations in various media,
created by a number of artists and set against a backdrop of a Paris-inspired
landscape.
The exhibition was created by Bruno Gaudichon,
curator of La Piscine-Musée d'Art et d'Industrie in Roubaix, and includes
objects from the Hermès archive, the museum collection of Emile Hermès at 24
rue du Faubourg Saint-Honoré in Paris, and Hermès’ contemporary collections.
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