Heal’s launch Reprinted Vintage Posters

In 1983 when the Heal’s family (of home retailer Heal’s) sold the retail business to Terence Conran’s Storehouse Group, they gave the archive to the Victoria & Albert Museum where it’s now housed. 

Above: “Winter comforts in the home” are among the highly collectible vintage posters.

As well as furniture designs, there are innovative marketing materials – some of the first brochures mailed out to customers in the 1890s when mail order was the internet of the day.

There are also 70 beautiful posters, designed to promote new furniture ranges and exhibitions in the feted Mansard Gallery which opened in 1917.

The reproduction of Heal's vintage posters make a statement when a selection is grouped together.  Above: (Clockwise from top left) “Contemporary furniture at Heal’s”, “Furniture for the garden at Heal’s”, “Heal’s for beds”, “Heals for pottery and glass”.  Large framed print, £45, small framed print, £25.  

As Heal’s have been renovating their store over the past two years they have discovered drawers filled with previously unseen vintage posters that will be given to the archive of the V&A as they had previously done.

Some original posters are in circulation and can be found on specialist poster sale sites. The ones for the Mansard Gallery exhibitions were designed by the artists on show and are highly collectible.

To celebrate the discovery of this new cache of posters Heal’s have reprinted a small collection. The posters are printed onto hand-made paper using fine giclee ink-jet printing. Available in solid, stained black ash frames made in the UK. A selection is shown above.