Elka's Sea Crew collection pays homage to the heritage of the hard-working fishermen and sea crews of the North Sea.
The weather is turning and the north wind will soon start to blow and bite. Spare a thought for those who bear the brunt of the cold when their work takes them out to the cold north sea.
I'm thinking of fishermen who throughout history have always mended their workwear with patches whilst at work in the harsh conditions of the rough seas. These patches bear testimony to years of fighting and working in often inhospitable conditions. These patches act as badges of honour and can signify the duration of one’s service.
Since the foundation of the brand Elka in 1958 one of their main objectives has been the outfitting and protection of Danish fishing fleets. Thus the Sea Crew collection is a reinterpretation of designs that have kept fishermen dry for 60 years.
Built with original 320g OEKO-TEX® standard 100 PVC fabric and high frequency welded seams Elka makes sure that every jacket from the Sea Crew collection meets the same exacting standards that we send to sea.
The original PVC collection has been the heart of our DNA since the company’s inception, and that the company takes pride in making clothing that is durable and waterproof enough to be worn by fishermen on the North Sea.
Handmade in their own factories since the beginning their materials are OEKO-TEX® certified and the Original PVC Collection still utilises their classic designs with bonded seams and raglan sleeves for maximum flexibility and waterproofing. After sixty years of sending these jackets out to sea the company declares proudly that their garments still stand up to the test every time.
THE HISTORY OF ELKA...
Born in the frigid winter temperatures of Scandinavian fishing ports Elka provides protection from the elements with technological know how and a wealth of experience used to produce waterproof garments.
The Elka story began in Karup, Denmark in 1958. Founded by Ejnar Lauridsen, the name Elka was derived from combining his initials (EL) and the city name (KA).
At the centre of the Elka story is our relationship and history with the Danish deep sea fishing communities scattered around Denmark’s rugged coastline. It is in this environment that Elka’s products have been tried and tested for 60 years.
Today Elka continues in the same spirit with the company continuing to produce workwear and utility wear for fishermen, stevedores and ship builders. Alongside this the company launched its first brand collaboration in 2007 with Rei Kawakubo, founder of Comme des Garçons. In 2009 Elka started it’s second collaboration with Norse Projects to create the Norse Projects Rainwear collection, which continues today.
In 2012 Elka launched our own lifestyle collection: Elka Regntoej. A unisex range which borrows from and builds on our heritage and workwear knowledge drawing from Elka’s experience to create something as relevant and fit for purpose as anything which has gone to sea.
THE ANATOMY OF AN ELKA JACKET...
ROICA™
Come September 19, 20, and 21, 2018, ROICA™ is to set up camp at Première Vision Paris - Smart Square - where their experts will discuss responsible innovation and well-being.
This season, ROICA™ will showcase their Eco Smart family that offers 2 responsible made yarns: a GRS (Global Recycled Standard) version 3 certified yarn and the world’s first yarn awarded Cradle2Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification.
On display in the Smart Square, a 800-sq. m. area dedicated to shed light on a new generation of values combining creativity, innovation and sustainability, is a unique range of ROICA™ Eco-Smart family based fabrics, the world's first responsibly made premium stretch fibers creating ROICA™ smart yarns that offer sustainable solutions with impressive certifications:
Global Recycled Standard (GRS) certified by Textile Exchange - ROICA™ constructed with more than 50% pre-consumer recycled content.
Cradle to Cradle Certified™ Gold Level for Material Health product and ingredients - ROICA™ yarn evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.
Lenzing's Tencel ®
Austria-based textile and nonwovens cellulose fibres producer LENZING has announced that it is entering a new phase launching its Tencel ® brand as their flagship brand for textile with a new slogan “Feel So Right” to foster a connection between industry partners, retailers and consumers.
The weather is turning and the north wind will soon start to blow and bite. Spare a thought for those who bear the brunt of the cold when their work takes them out to the cold north sea.
I'm thinking of fishermen who throughout history have always mended their workwear with patches whilst at work in the harsh conditions of the rough seas. These patches bear testimony to years of fighting and working in often inhospitable conditions. These patches act as badges of honour and can signify the duration of one’s service.
Since the foundation of the brand Elka in 1958 one of their main objectives has been the outfitting and protection of Danish fishing fleets. Thus the Sea Crew collection is a reinterpretation of designs that have kept fishermen dry for 60 years.
Built with original 320g OEKO-TEX® standard 100 PVC fabric and high frequency welded seams Elka makes sure that every jacket from the Sea Crew collection meets the same exacting standards that we send to sea.
The original PVC collection has been the heart of our DNA since the company’s inception, and that the company takes pride in making clothing that is durable and waterproof enough to be worn by fishermen on the North Sea.
Handmade in their own factories since the beginning their materials are OEKO-TEX® certified and the Original PVC Collection still utilises their classic designs with bonded seams and raglan sleeves for maximum flexibility and waterproofing. After sixty years of sending these jackets out to sea the company declares proudly that their garments still stand up to the test every time.
THE HISTORY OF ELKA...
Born in the frigid winter temperatures of Scandinavian fishing ports Elka provides protection from the elements with technological know how and a wealth of experience used to produce waterproof garments.
The Elka story began in Karup, Denmark in 1958. Founded by Ejnar Lauridsen, the name Elka was derived from combining his initials (EL) and the city name (KA).
At the centre of the Elka story is our relationship and history with the Danish deep sea fishing communities scattered around Denmark’s rugged coastline. It is in this environment that Elka’s products have been tried and tested for 60 years.
Today Elka continues in the same spirit with the company continuing to produce workwear and utility wear for fishermen, stevedores and ship builders. Alongside this the company launched its first brand collaboration in 2007 with Rei Kawakubo, founder of Comme des Garçons. In 2009 Elka started it’s second collaboration with Norse Projects to create the Norse Projects Rainwear collection, which continues today.
In 2012 Elka launched our own lifestyle collection: Elka Regntoej. A unisex range which borrows from and builds on our heritage and workwear knowledge drawing from Elka’s experience to create something as relevant and fit for purpose as anything which has gone to sea.
THE ANATOMY OF AN ELKA JACKET...
ROICA™
Come September 19, 20, and 21, 2018, ROICA™ is to set up camp at Première Vision Paris - Smart Square - where their experts will discuss responsible innovation and well-being.
This season, ROICA™ will showcase their Eco Smart family that offers 2 responsible made yarns: a GRS (Global Recycled Standard) version 3 certified yarn and the world’s first yarn awarded Cradle2Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification.
On display in the Smart Square, a 800-sq. m. area dedicated to shed light on a new generation of values combining creativity, innovation and sustainability, is a unique range of ROICA™ Eco-Smart family based fabrics, the world's first responsibly made premium stretch fibers creating ROICA™ smart yarns that offer sustainable solutions with impressive certifications:
Global Recycled Standard (GRS) certified by Textile Exchange - ROICA™ constructed with more than 50% pre-consumer recycled content.
Cradle to Cradle Certified™ Gold Level for Material Health product and ingredients - ROICA™ yarn evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.
Lenzing's Tencel ®
The TENCEL™ brand portfolio covers a wide range of applications, from activewear to denim, home, intimate apparel and luxury ranges, notably TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate and TENCEL™ Luxe, all enabled by two fibres: TENCEL™ Modal and TENCEL™ Lyocell.
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| Sketches of a nature-inspired TENCEL™ Luxe lounge dress introuced by Lenzing and lingerie guru Jos Berry. |
Among the first to team up with LENZING for this new branding milestone is renowned lingerie guru, Jos Berry, Founder and Creative Director of Concepts Paris, introducing a nature-inspired lounge dress made with 100 percent TENCEL™ Luxe, a breakthrough sustainable cellulosic filament yarn specifically for the luxury fashion market, launched a few months ago.
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| TENCEL™ Luxe sustainable cellulosic filament in a range of colours; designed specifically for the premium fashion market. |
Featuring liquid-like drape and a silky-smooth hand feel, the lounge dress was recently showcased at the Nature Moves Us Exhibition at Interfilière Paris in January 2018 and would be showcased in Hong Kong during Interfilière Hong Kong, slated for 27-28 March 2018.
Ms Berry explained: “With a change in lifestyles, the dividing line between underwear and outerwear is becoming blurry, leading to growing importance of loungewear in the fashion industry, and the TENCEL™ Luxe lounge dress is a perfect fit to the narrative. Given TENCEL™ Luxe is designed for sensuality and engineered for sustainability, we hope to showcase inspirational designs of nature beyond flowers.”
“The TENCEL™ Luxe lounge dress by Jos Berry is a great example of how comfort and sustainability can be integrated with high-end fashion and lingerie,” added Judy Chen, LENZING’S director of Global Business Development, innerwear. “Since there are virtually unlimited possibilities for using TENCEL™ Luxe in fashion, we look forward to seeing more integration of sustainability in the innerwear and lingerie sector through this innovative cellulosic filament yarn.”
At a press conference on February 13th 2018 during the Premiere Vision Paris international textile trade fair, LENZING’s Chief Commercial Officer Robert van de Kerkhof said he expected 2018 to be a game-changer year for the fibre group.
Designed and based on the findings and insights of an extensive market research, the brand architecture is deemed as an important step for LENZING to make the transition from a business-to-business (B2B) fibre producer to a business-to-business-to-consumer (B2B2C) brand, underlining its core principles of trust, transparency, reliability and amicability, said Kerkhof, and by leading technology innovation in the textile sector.
Designed and based on the findings and insights of an extensive market research, the brand architecture is deemed as an important step for LENZING to make the transition from a business-to-business (B2B) fibre producer to a business-to-business-to-consumer (B2B2C) brand, underlining its core principles of trust, transparency, reliability and amicability, said Kerkhof, and by leading technology innovation in the textile sector.
Acknowledging a growing trend amongst retail brands and consumers to seek out products that make them look and feel good, but also do good via sustainable and transparent production processes, the TENCEL™ product brand as been redefined with the tagline “Feels so Right” to better communicate the fibre’s characteristics and value.
New swing tags and marketing materials will be launched on a retail level to provide clarity on product benefit claims. "Co-branding programmes and co-marketing campaigns with retail brands will enable us to reach out to consumers directly," said Amit Gautam, Lenzing's vice president of Global Business Management in Textile.
Photos: Lenzing / Lucia Carpio.
Photos: Lenzing / Lucia Carpio.
February 2018: Lenzing Denim Competition
Austria-based textile and nonwovens cellulose fibres producer LENZING has teamed up with Graduate Fashion Week (GFW18) in London to create a competition that supports their vision and strong support on sustainability in fashion.
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| LENZING of Austria participated at the Premiere Vision Yarn fair in Paris in February 2018. |
According to the announcement, the candidates will have to consider not only the style but also have a good knowledge of the marketing of the product and the materials. For example, they have to show that they know the target age range, market, retailers and most importantly of course the fabrics that their design will aim for. It essentially has to be commercially viable style with a strong story behind.
Candidates need to summit the following:
Mood board including: colour palette, graphic direction, fabric, inspiration and mood.
A short paragraph of no more 300 words detailing the background and inspiration about your garment / accessory piece / collection
Illustrations and technical flat drawings of your garment / accessory / collection presented in a creative professional format demonstrating your skills.
All nominated graduates will have to submit a supporting statement (no more than 10MB in size and no longer than 10 pages) for a pre-event shortlisting process. The supporting statement should explain the nominated graduate’s entry from concept to realisation including images and demonstrating that it meets all criteria as detailed above. It should also clearly define at who the product is aimed at, looking at age definition, prospective retailers as well as type of denim used / proposed.
Lenzing introduces new 'green' luxury filament Tencel Luxe in October 2017
Austrian specialist in cellulose fibres Lenzing launched its new Tencel Luxe at the Palais de Tokyo in Paris on 6th October, As reported in FashionNetwork, Tencel Luxe is a new version of Lenzing's most popular filament, designed to appeal to major fashion labels thanks to its silky feel and environmentally-friendly manufacturing process.
"We clearly wanted to bring the industry to a higher level," said Robert van de Kerkhof Lenzing's CCO to FashionNetwork. "This led us to develop a thread which we think will become a new benchmark for high-end eco-couture. The first development stage involved discussions with industry leaders. We wanted to be different, offering a filament that is complementary to natural fibres such as silk, wool or cashmere. We then talked with the senior management of several luxury labels, and received a very positive feed-back, confirming we were on the right track."
To mark the launch of this new high-tech filament, Lenzing tasked three fashion designers with exploiting its range of capabilities, each designer in their own unique way. At the Parisian launch event, designers Fiona Fondadouze, Peet Dullaert and Quoï Alexander showcased their creations using the Tencel Luxe range.
Septembr 2017:
Septembr 2017:
Lenzing launches EcoVero™
- new standard in eco-responsible viscose
Acknowledging that the fashion industry requires more transparency, while consumers today expect responsible retailers and brands to know their supply chains and be able to trace product origins, the Austria-based company - Lenzing - a stock exchange-listed textile manufacturer, has announced the launch of a new standard brand - EcoVero™ - for its viscose fibres using state-of-the-art identification technology, and that the brand sets the new benchmark in viscose fibres.
With a special manufacturing system, Lenzing can identify Lenzing™ EcoVero™ fibres in the final garment, long after the textile processing and conversion steps have been completed. This ability means that retailers and brands can rest assure that the eco-responsible viscose fibers used in their garments can be verified and authenticated as the original , and not just any generic viscose that might not be in line with their sustainability goals.
Lenzing CCO, Robert van de Kerkhof said in a press conference held at the Premiere Vision international textile fair in Paris in September. that for too long consumers have been concerned with environmental threats raised in the so-called "dirty fashion" report, and other issues such as marine litter, pollution and waste, growing water scarcity, accelerating climate change have affected consumer confidence.
Lenzing VP of Textile, Amit Gautam, added that value chain transparency is a trend seen not only in the textile industry but also in the food industry. While consumers' awareness of the environment is increaing, they are more and more interested in the origin of the products they buy.
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| Lenzing™ EcoVeroTM fibres set a new industry standard in sustainable viscose based on the use of these sustainable wood sources (FSC® or PEFC® certified) and an ecological production process with significantly lower emissions and water impacts than conventional viscose. |
With this special identification technology for Lenzing™ EcoVero™ fibres, Lenzing provides an one-of-its-kind solution for the fashion industry and its supply chain to respond to consumer demands for reliable visibility of product origins that can be traced back to the fibre, said Gautam. He said Lenzing enforces strict environmental standards during viscose production and has invested heavily over the years to achieve eco-resposible production processes. Lenzing™ EcoVero™ fibres, which are made from wood that comes from sustainable forestry plantations, are certified with the EU Ecolabel, a world-leading environmental manufacturing standard which is awarded only to products that have a significantly lower net environment impact to comparable products in the market.
Well known retailers are teaming up with Lenzing to advance their sustainability strategies with traceable Lenzing™ EcoVero™ fibres.
For one Scandinavian retailer, Gina Tricot, Lenzing™ EcoVero™ fibres are the solution for viscose fibres. Fashion photos shown here are examples from their current collection.
Gina Tricot's Brand Director Anna Appelqvist (pictured here) said at the Lenzing press conference in Paris, "Supply chain transparency is getting to be for us more and more important as customers want to know which kind of material is used for their garments.
"As viscose is a very important fibre for our womenswear range, the new identification technology from Lenzing used in EcoVero™ fibres will mean we will have full supply chain transparency and our customers will welcome that and can be assured that they are buying eco-responsible viscose garments", she said adding that they are launching new T-shirts with this special EcoVero fibres this autumn.
Another retailer from Sweden, Lindex are also considering to take Lenzing™ EcoVero™ fibres into their collection. "EcoVero™ fibres show concern for the origin of raw material as well as having a reduced environmental impact in the production process. We hope that this initiative will drive the development towards producing more sustainable viscose in the industry", explains Production Sustainability Manager Anna-Karin Dahlberg.
Lenzing's initiative is also supported by the German brand ARMEDANGELS, as its CEO Martin Höfeler had commented that as a radically responsible fashion brand this is a great match for them and they are excited to be working with Lenzing to include EcoVero™ in their future product range.
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