Good quality denim wear are not just for showcasing our assets but also enhancing our well-being. With the continued popularity of "
athleisure" clothing, consumers' thirst for comfort and ease of wear are today addressed by denim makers who use new technology to meet the need for clothes that perform well throughout the day and not just in the gym.
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Hi Stretch and Bi Stretch denim from VICUNHA TEXTIL of Brazil. |
Denim maker
VICUNHA from Brazil is doing just that by focusing on performance. Following the introduction of their temperature control denim last season, VICUNHA continue to expand on the theme and launch a selection of hi tech and hi performance fabrics for Autumn/Winter 2018-19, which will be on show at major international trade fairs this September including
Munich Fabric Start 5th - 7th September (in the Blue Zone).
Using hi tech yarns from Nilit they introduce 3 hi tech fabrics with antibacterial, moisture wicking properties and temperature control.
‘BODY FRESH’ keeps you fresh throughout the day, preventing the growth of bacteria that causes body odour. Extremely resilient its antimicrobial properties lasting at least 50 washes.
‘AQUARIUS’ with a high-performance yarn is engineered to wick moisture away from the body, offering comfort to the wearer for continued effectiveness. The attributes are intrinsic in the fibre, and will not wash off the fabric, according to VICUNHA.
‘BREEZE’ helps maintain constant body temperature during and after physical performance and hot weather. Use of a special polymer creates soft touch and provides super ventilation.
This sector of products is very important for the market as finishing techniques push the boundaries and the consumer demands clothing that performs through the day not just in the gym, according to executives at VICUNHA TEXTIL, driving the company to continue to pursue textile products in various weaves and weights.
“We see this trend (athleisure) continuing and customers growing their options and adding new weave variations”, says Thomas Dislich, Managing Director VICUNHA TEXTIL for Europe and Asia. "Hi Stretch and Bi Stretch are still very important, thus VICUNHA extends its offer to include bi-stretches with higher elasticity adding more vintage options, and although the interest was initially for ladies we are also seeing this coming through for menswear”.
All images from ROLAND HOFFMANN Public Relations for VICUNHA TEXTIL.