Bemberg™ celebrates the 100th edition of Pitti Uomo by forging its support towards the Istituto Secoli in Milan

As the men’s fashion week Pitti Uomo in Milan will celebrate its 100th edition with the return of its physical show from June 30th until July 2nd, Bemberg™  will showcase six menswear outfits from the cutting-edge collections created by young talents of the Milan fashion institute – Istituto Secoli.

A fashion film entitled “LA FORMA” featuring the talented students is launched to commemorate the occasion.

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Commissione della Forma

100% Bemberg™ fabrics, produced by Tessitura Grisotto of Italy, have been used in a printed version for the creation of these 6 looks comprising shirts, padded outerwear, and quilted sections. Bemberg/Bemberg™ , the brand name of the regenerated cellulose fibre Cupro, produced only by Asahi Kasei, is a fibre that comes from the smart and technologically advanced transformation of cotton linter pre-consumer materials and converted through a traceable and transparent closed-loop process. Its unique characteristics includes exceptional touch, soft and smooth as silk, like second skin, with brilliance and radiance.  It also has anti-static and breathable qualities, while being biodegradable and compostable.

Bemberg™ is also partner of C.L.A.S.S. the international ecohub founded by Giusy Bettoni in 2007 which has established itself as a reference point in the fashion and textile business for brands, designers, manufacturers, students and and all those determined to make fashion smarter.

Visually-stunning video by Cristina Picchi to celebrate CLASS's Sustainability Values

Award-winning Italian artist and director Cristina Picchi’s films have been screened at festivals and galleries worldwide, including Venice, Locarno, and Clermont-Ferrand. Recognition includes a Silver Leopard in Locarno and a nomination at the European Film Awards for Best Short Film.

https://www.youtube.com/watch?v=OpamN2JX6BY


A recipient of the EMAN/EMARE residency programme in Montreal, the Quartier21 residency programme at the Museums Quartier in Vienna, and a Berlinale Talents alumnus, Cristina Picchi recently created this emotional video-portrait of  C.L.A.S.S. to celebrate the Milan-based organisation’s values and enduring mission; Heritage, Smart Innovation, Circular Economy, and Design Responsibility towards preserving the environment.  It is so relevant in today's world when life as we know it has changed so drastically and being aware of environmental concerns should be at the core of everything we do.

DENIM PREMIÈRE VISION in London, December 3 - 4.

Innovative denim developments on display at Première Vision Paris in September 2019.

Photo by Lucia Carpio.

Following on the success of its first London edition last December, and a Milan edition lauded by fashion professionals and the denim industry last May, Denim Première Vision will be returning for  the second time to the UK capital come 3-4 December.

It will be held in a new venue, Printworks London, a cultural destination in southeast London.

Denim qualities from Portuguese mill Trificolor 

 on show at Premiere Vision Paris in September 2019.

Photo by Lucia Carpio.

Presenting the latest on offer from 97 exhibitors from around the world. the show will focus on Spring-Summer 2021 trends and eco-responsible innovations in materials, the latest technologies and techniques as well as various contemporary denim developments.

Organisers say the fair will be targeting all creative fashion brands that develop denim collections - fashion and luxury brands, pure jeanswear players, web players.  This season’s broadened offer is up by 9% over the 89 exhibitors showing in December 2018.


As an itinerant show, Denim Première Vision aims to ensure a continuity between its various editions. While the show relies on new destinations to help professionals conquer new markets, the goal is also to build lasting relationships between these various players.

Sustainability and Smart Materials are key factors 
at Denim Première Vision in London

Returning to Denim Première Vision this December will be Platform C.L.A.S.S. - the acronym for Creativity Lifestyle And Sustainable Synergy – which will take up a booth to educate, share sustainable innovation and promote smart textiles to professionals in the fashion business.

“In London, we will bring forward its vision and strategy with a set of initiatives, talks and projects,” explains Giusy Bettoni, CEO and founder of C.LA.S.S. and sustainability consultant for the Première Vision in Paris.  Ms Bettoni will curate a programme of #SmartTalks in London with some of the most influential players in the industry.

The programme focuses on the concept of Jeans ReDesign exploring denim becoming smarter with many different expressions, interactions and brand new solutions dedicated to today’s consumers. The series includes The Jeans Redesign Guidelines by Make Fashion Circular; a talk dedicated to the new generation of contemporary fibres and circular economy business models. Other talks focus on the role of the designer as an enzymatic power triggering sustainable change in fashion and the role and the innovative design strategies of brands and retailers bringing together circular economy and a new level of aesthetics, performances and unexpected multiple lifecycles.

C.L.A.S.S. will also bring its Smart Materials Bank featuring some of the most innovative materials on the market to provide an open and inspirational resource and educational tool for designers, students, brands and researchers, allowing them to discover and experiment with a unique selection of sustainable textiles, yarns and fashion components.

This year, Italian denim manufacturer Candiani Denim joins the Smart Materials Bank with its  smart collections, in particular, the ReGen, winner of the 2019 ITMA Sustainable Award.  It is a rigid selvedge fabric composed of 50% Refibra™ fibers and 50% recycled fiber, ReLast, a stretch fabric, composed of organic cotton and the world’s first ROICA™ EF premium stretch yarn made with 58% of pre-consumer recycled content, the ROICA™ EF comes with the Global Recycled Standard - GRS - certification by the influential Textile Exchange. 

“At C.L.A.S.S. we constantly monitor the textile business looking for sustainable and innovative products. Our Smart Materials Bank, the result of such observatory, is open to creatives who can purchase at affordable prices samples and small quantities of sustainable materials up to 50 meters.” Explains Luca Olivini, Eco Hub Material Manager of C.L.A.S.S.

An Evening of Smart Innovation in New York

An artistic installation designed by renowned Paris-based knit designer Cécile Feilchenfeldt that showcased an array of exquisite knit creations was among the highlights of a recent event hosted by the Milan-based C.L.A.S.S., the platform for Creativity Lifestyle and Sustainable Synergy, with the support of the Council of Fashion Designers of America (CFDA) in New York.

, Textile installation by Cécile Feilchenfeldt. Photo courtesy of Rodin Banica

Entitled An Evening of Smart Innovation, the intimate gathering in New York on March 22nd gave fashion industry leaders, educators, designers and members of the press the opportunity to be inspired and to explore the limitless possibilities using innovative smart materials. So, with responsible design in mind the guests were able to touch and feel the luxurious smart textiles supported by sustainable credentials from a number of textile mills and yarn producers: Bacx by Centro Seta, Bemberg™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Organic Cotton Colours, Re.VerSo™, ROICA™ by Asahi Kasei, TINTEX Textiles, and Zignone. The new generation of beautiful cottons, rich silks, lush wools and opulent cashmeres showcased throughout the C.L.A.S.S. event are currently available to the market.

The evening was orchestrated by Ginger Design, a team of Italian creatives, filmmakers, food and textile designers as a way to create a unique immersive experience telling the story of C.L.A.S.S.’ visionary journey. Thus, providing guests with an awareness and chance to embrace knowledge related to four key areas that set new standards for fashion vital to C.L.A.S.S.’ business philosophy: Heritage, Smart Innovation, Circular Economy and Design Responsibility.

With imagination and responsibility at the forefront of the event, guests were also treated to a film by Cristina Picchi that represented harmony between the various phases of the textile process and the cycles of natural elements.

The March 22nd date also coincided with International Water Day and a crucial reminder for sustainable water management, a key issue in textile manufacturing. Many of C.L.A.S.S.’s partners, such as ECOTEC® by Marchi&Fildi, Bemberg™ and ROICA™ by Asahi Kasei and TINTEX Textiles use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.
“In touting significant reductions in water, energy usage and CO2 emissions, C.L.A.S.S.’s  message has always been one of consistency but now with today’s customers becoming increasingly environmentally mindful, the timing has never been better to bring awareness to the ways that responsible sustainability can be incorporated, in an authentic way, into a fashion or lifestyle brand increasing the bottom line without compromising design integrity,” said C.L.A.S.S. founder Giusy Bettoni.