Tuesday, 1 April 2025

Sportswear Launch: New Golfwear brand - HLINC - designed to withstand the harsh weather on Ireland’s links courses and beyond

 Wearing the right gear in any sport boosts confidence and enhances performance.

HLINC Golf

A new brand just launched, HLINC Golf, is introducing a premium line of golf apparel engineered to withstand the challenging weather of Ireland’s iconic links courses and beyond.

eVent Fabrics, a global leader in waterproof, breathable, and windproof fabric laminates, is supplying its plant-based eVent BIO laminate to HLINC Golf for its high-performance waterproof golfwear.

HLINC Golf's range of technical apparel includes jackets, trousers, vests, and hats. Inspired by the rugged beauty of links courses in Ireland and Scotland, HLINC is designed to deliver best-in-class performance and protection.

“eVent BIO Waterproof provided the perfect blend of breathability, quiet performance, and exceptional stretch—key attributes for golfers of all levels,” said Ian Forrester, Founder of HLINC. “With a 33% increase in breathability and a PFAS-free construction, BIO not only enhances performance but is also a more sustainable choice.”

HLINC Golf

“HLINC is an ideal partner for eVent,” said Chad Kelly, President of eVent Fabrics. “Their commitment to developing top-tier, PFAS-free products aligns perfectly with our mission. We are excited to see this brand flourish.”

This partnership grants HLINC exclusive use of eVent BIO Waterproof laminate technology in the UK and Ireland for two years, reinforcing its position as a leader in performance-driven golf apparel.

HLINC products are available at 19 premier links courses across Ireland and Scotland, as well as online at hlincgolf.com.

As part of eVent Fabrics’ ongoing innovation, the BIO waterproof laminate is being rebranded as stormST, and we pundits will expect to see this new name across HLINC Golf and other eVent partner products in the future.

Background Information:

Founded in 1999, eVent Fabrics revolutionized the industry with the first air-permeable, fully waterproof membrane. Today, the company continues to push the boundaries of high-performance textiles with sustainability at its core. Renowned for its breathable waterproof solutions, eVent remains a trusted partner for leading brands, setting the standard for durable, weather-resistant apparel in outerwear, footwear, and accessories.

HLINC (pronounced "LINK") derives its name from the Old English term meaning sloped or rising ground—akin to the undulating landscapes of classic links golf. The HLINC team comprises seasoned professionals with experience in sports, golf, retail, and marketing, having worked with renowned brands such as The North Face, Ping, Under Armour, and Oakley.