For Spring/Summer 2025, CHOCHENG, the New York-based label founded by designer Cho Cho Cheng, takes inspiration from the timeless charm of French model-actress Capucine and the iconic film The Pink Panther, blending humour and glamour. Here's a selection of ensembles taken from ChoCheung's SS2025 recent show during Paris Fashion Week.
This season's colour palette bursts with the vibrant energy of "fruit punch" hues—orange, lime, raspberry, pink, red, green, black, and white—evoking the playful boldness of 1960s French detective comedies.
CHOCHENG's hallmark attention to detail shines through intricate handsewn petals, braids, and ruffles, while hand-beaded crystals on cotton tulle ruffles nod to the opulence of fur collars.
The collection continues the brand’s commitment to using natural and upcycled fabrics, featuring cotton crepe in shirts, cotton velvet for eveningwear, and cotton boucle in tailored pieces. A standout this season is lightweight cotton gabardine, perfect for crisp day-to-evening looks and spring tailoring.
Patterned fabrics also play a key role, with crystal-beaded hounds-tooth in orange, green, black, and white adding a striking, modern touch. Silhouettes strike a balance between structure and fluidity, embodying a harmonious mix of whimsical glamour and refined tailoring.
Photos by Li Dong courtesy of ChoCheung
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