PANTONE® introduces Very Peri Colour Of The Year 2022 - exuding a courageous presence to entice personal inventiveness and creativity

In announcing the chosen colour for the year 2022, Pantone the global colour authority recognizes colour continues to be a critical form of communication in our society, and a way to express and affect ideas and emotions and engage and connect.  The complexity of PANTONE® 's new colour - a new dynamic periwinkle blue hue with a vivifying violet red undertone - highlights the expansive possibilities that lie before us.

Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness, displaying a carefree confidence and a daring curiosity that animates our creative spirit. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.

Reportedly this is a completely new tone created for the PANTONE FASHION, HOME + INTERIORS colour palette, considered an apt hue that captures the world we are living in now in transformative times,  As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities.

According to Pantone's top executives, this unique Very Peri colour symbolises the global zeitgeist of the moment and the transition we are going through. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE® 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.

“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. 

“Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute. 

“Creating a new colour for the first time in the history of our Pantone Color of the Year educational colour program reflects the global innovation and transformation taking place.