While it may seem optimistic or ambitious even to announce or organise 2021 trade shows in the current pandemic climate, trade event organisers recognise the continued importance of such professional events for business developments of the various sectors. When physical shows are not possible, digital events take their place.
Paris Men’s Fashion Week and Haute Couture Week will still proceed this January but all shows and presentations will be held online only without live audiences, according to the Federation de la Haute Couture et de la Mode, due to Covid-19 restrictios in France and public gatherings are prohibited.
Although fashion houses and brands can still organise meetings as well as live shows with models, these are to be done behind closed doors, under strict coronavirus guidelines, including only a limited number of people can be present at the same time in any given space.
Paris Men’s Fashion Week runs from January 19 to 24 and reportedly the provisional calendar at the moment includes Louis Vuitton, Rick Owens, Issey Miyake, Dries Van Noten, Dior Homme, Paul Smith, Wales Bonner, Hermes, Vetements, Jil Sander, Thom Browne and Celine.
Haute Couture Week is running from January 25 to 27, with the provisional schedule opening on the Monday with Schiaparelli, Iris Van Herpen, Christian Dior and Giambattista Valli. Following on the Tuesday will be Chanel, Stéphane Rolland, Alexandre Vauthier, Giorgio Armani Privé and Valentino. The third day will feature Maison Margiela, Elie Saab, Viktor and Rolf, Zuhair Murad, and Jean Paul Gaultier.
International audiences can access the shows on the Fédération de la Haute Couture et de la Mode’s online platform at www.fhcm.paris.
In Italy the winter editions of the Pitti Immagine Uomo and Pitti Immagine Bimbo respectively leading menswear and childrenswear trade shows, along side knitwear show Filati, all originally scheduled to take place in January, have now been pushed back to 21-23 February due to Covid-19. Organisers say the events based in Florence will encompass three extraordinary days of special events, installations and live digital features.
Also in February 2021, Copenhagen Fashion Week will be a fully digital edition while other related trade shows such as Revolver and CIFF have been cancelled thanks to restrictions of going development of Covid-19. This February digital show will allow brands to present their seasonal collections to an international audience, between 2-4 February 2021 via Copenhagen Fashion Week's new digital platform on www.copenhagenfashionweek.com, which will be launched on 14 January. The show schedule has already been published and the talks program will be announced in mid-January.
Cecilie Thorsmark, CEO of Copenhagen Fashion Week says they hope the physical shows will return in August 2021.
Meanwhile in Paris, while Messe Frankfurt France recently announed the cancellation of their February 2021 textile trade shows, they are offering an alternative solution to the international industry fashion players with a new event from February 1 to 5 at the Atelier Richelieu, in the heart of Paris.
Texworld Evolution Paris - Le Showroom will allow buyers and designers to explore offers from a selected number of exhibitors from the sister events of Apparel Sourcing, Avantex, Leatherworld and Texworld Paris.
Upon invitation at the time slot of their choice, visitors will have direct access, in optimal conditions of comfort and security, to the textile and clothing collections arranged around two main areas:
• A Trend Forum imagined by the artistic directors of Texworld Evolution Paris, Louis Gérin and Grégory Lamaud, will offer to the buyers a creative inspiration book elaborated around a selection of textile and clothing samples that will become the fashion of spring-summer 2022.
• A Library will unveil, by categories, a precise selection of several thousands of fabrics samples and finished goods to be discovered in specially designed areas that will facilitate the professionals' journey.
Upon arrival at the showroom, buyers will be provided with a digital tool specifically developed to facilitate direct contact with manufacturers for expressing interest, requesting samples or quotations. Le Showroom is therefore an innovative response to ensure that this essential connection between the international garment industry and textile and clothing buyers is maintained, and to prepare for the July 2021 trade shows.
“Le Showroom is the first international professional textile event to be held in Paris within a year and offers a new way of organizing fashion sourcing, explains Frédéric Bougeard, President of Messe Frankfurt France.
Also the international Première Vision Paris show for all sectors of the textile and materials industry will be holding a digital show for its February edition, presaging the continued health constraints on a global scale.
The PV Paris digital show will run from February 15 to 19, with the introduction of new services for the industry thus refleting the marked acceleration of the group's digitization. Première Vision will also be bringing online its new website, to be rolled out in several stages over the coming year, which will bring together all its trade shows and its own Marketplace platform.
Throughout the last few months, Première Vision has been engaged in supporting the international fashion industry as it faces the difficult challenges posed by the Covid-19 health crisis, introducing new and innovative e-commerce features to its Marketplace, and speeding the development of its digital system.
No comments:
Post a Comment