Copenhagen Fashion Week announces that H&M Studio will be joining the digital edition for this season, showing their direct-to-consumer SS21 collection.
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| Created by an in-house design team at H&M’s Stockholm atelier, H&M Studio's you digital runway presentation of SS21 looks will give an insider look into the design team’s process. |
H&M Studio will be showing a digital presentation as part of the official schedule of Copenhagen Fashion Week at 14:00 CET on Tuesday 2nd February 2021.
"We are happy that H&M have chosen to show their H&M Studio SS21 collection in Copenhagen as it continues to emphasise the importance of Copenhagen Fashion Week as a key global fashion week, for both its showcase of the leading Nordic brands and its dedicated focus on positive change in the fashion industry," says Cecilie Thorsmark, CEO Copenhagen Fashion Week.
The H&M Studio SS21 showcase will go live on the official Copenhagen Fashion Week show schedule, visible HERE.
Copenhagen Fashion Week takes place digitally next week 2-4 February.
Among the brands on show will be Day Birger et Mikkelsen presenting their AW21 collection.
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