Sons rather than daughters are splashing out more on Mother’s Day gifts

God bless boys, you may hear your Mama say.  New research from market researchers at Mintel reveals Mummy’s boys lead Mother’s Day spending: Men spend £12.18 more than women on the occasion.

Flowers are popular choice for Mom on
Mother's Day.

With Mothering Sunday this weekend in the UK (Sunday 6th March), it seems it’s sons rather than daughters who will be splashing out on the occasion.  

Brits are estimated to have spent over half a billion (£510 million) on products for Mother’s Day in 2015.  For those purchasing Mother’s Day gifts last year, the average spend was £34.76 rising to £87.12 for Londoners. 

Overall 60% of Brits spent money for Mother’s Day last year and whilst almost one third (31%) of Brits bought cards, 29% bought flowers and 15% bought chocolate gifts. Brits are estimated to have spent over half a billion (£510 million) on products for Mother’s Day in 2015.

    

For men who spent money on the occasion, the average spend was £41.15, whilst the average spend for women was £28.97. Indeed, rather than preparing for the event, men are more likely to have bought on impulse. One quarter (24%) of men who bought gifts for Mother’s Day last year said they bought on impulse, compared to 18% of women.   Despite this, Mintel research shows that more women than men splashed out for Mother’s Day last year - 62% of women purchased gifts, compared to 57% of men.    

Nick Carroll, Retail Analyst at Mintel, said:    “Mother’s Day is one of the biggest events in the retail calendar, with the majority of Brits purchasing for the event.   The fact that men spend £12 more on the event than women is due in part to the fact that men are more likely to purchase gifts on impulse, pushing up the average spend.  Men with young children may also have to purchase mother’s day presents for both their own mother’s and their partners which additionally impacts the average spend.”