Come March 18th, Japanese retailer UNIQLO will unveil a new unique line that illustrates their latest collaboration with Liberty London, marrying over a hundred years of history with modern LifeWear philosophy - Simple made better. UNIQLO call this new collection a brand new fashion hybrid perfect for the present. The range includes allover-printed linen blouses, T-shirts and tops, floral-fabric lined light down jackets, cropped legging trousers, culottes and shorts, for ladies, men and children.
The colourful photographs for the promotional campaign of this new range have been executed by the influential image-maker, Nick Knight, whom UNIQLO has referred to as “a pivotal figure in fashion photography for several decades”.
This new collaboration demonstrates that the quintessentially British brand, Liberty London is as relevant today as it has been through successive art movements in its 140-year history.
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| A selection of archive Liberty prints on show at the Fashion & Textiles Museum, London during the Liberty in Fashion exhibition 2015. Prints from the iconic London store archives, in particular its signature heritage florals, have fed inspiration to designers of all brands.Photo: Lucia Carpio |
Liberty has been playing a key role in the world of fashion and textiles from Orientalism and Aesthetic dress in the 19th century, through the Art Nouveau and Art Deco
movements in early 20th century, and the revival of these styles since the
1950s.
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| Liberty print fabrics on sale at the Fashion & Textile Museum shop. Photo: Lucia Carpio |
Prints from the iconic London store archives, in particular
its signature heritage florals, have fed inspiration to designers of various brands and genres.
The Liberty Design Studio was established in the 1950s to
produce and commission the best in patterned and woven textiles.
During the years of the Swinging 60s, Liberty was working
with designers (including Mary Quant, Foal and Tuffin and into the 1970s,
Liberty prints were once again rediscovered by a new generation of designers,
not just in London but also in Paris, including Yves St Laurent.
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| Liberty London collaboration with Nike. Photo: Lucia Carpio |
As Liberty’s collaborative relationships with designers,
artists and stylists expanded from the 1990s, its distinctive prints and fabrics
included a roll-call of British and international names from Cacharel, Vivienne
Westwood and also the New York-based Anna Sui and Japanese designer Junya
Watanabe, along with Kenzo and British brands Barbour, Harris Tweed, Dr. Marten and sports brand Nike as shown above.
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