Saturday 19 July 2014

REW launches new luxury "Scarves"

REW's luxury Concise "scarf" modeled by
fashion designer Amanda Jones. 
Since its launch in 2011, British brand REW (founded by Rachel Emma Wright) has made its mark on the fashion scene with creative scarves and stylish neck-wrap.  In cotton knits, wool and linen, REW's unique scarves are great statement accessories.

Now the brand has just launched a new range of "neck-wear" for autumn/winter 2014/15 that oozes luxury.

Founder Rachel said her signature style of extraordinary scarves are still very popular, but the new collection - which she refers to as "neck couture" takes the decorative neck-wrap to a new level.

REW's luxury "scarf" modeled by
jewellery designer Sarah-Jane Smyth.
REW's new Concise collection (as modeled above and at left here at the SCOOP International London trade fair July 13-15) features distinctively-designed geometric patterns on fine silk twill in coral and blue diamond, chevron or wavy designs, and teaming them with fine soft lamb nappa in light grey, baby blue and black. The palette is soft and alluring.

"By combining these textures with engineered geometric pattern placement, it gives structure and form to the scarves, and the wearer can create a unique personal style by adjusting and fitting the scarves as she likes around her neck," said Rachel.  "The emphasis is on bringing simplicity to the wearer."  

All REW products are designed and hand-made in the UK.

Photos by Lucia Carpio for My Fashion Connect.

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