Sustainable Textile News: Alliance for European Flax-Linen & Hemp Accelerates Sustainable Transformation with Certification Upgrades, Digital Traceability, and Industry Innovation

Flax-linen and hemp are two premium natural fibers recognized for their sustainability, durability, and versatility. They play a significant role in eco-friendly fashion, sustainable living products, and innovative industries.

A presentation on SS26 materials during Première Vision Paris February 2025

With 60% of flax-linen used in fashion and 30% in home, interior, and lifestyle products, the Alliance for European Flax-Linen & Hemp—the leading agro-industrial organization in the sector—has declared 2025 as the year to accelerate its sustainable transformation.

During the recent Milano Unica (February 4–6, 2025) and Première Vision Paris (February 11–13, 2025) textile trade fairs, the Alliance outlined its strategic action plan for the Fashion and Home markets. This plan includes the evolution of Flax-Linen certifications, the launch of a digital Flax-Linen Traceability Platform, the publication of impact datasets alongside a new environmental footprint calculation tool, scientific validation of Flax-Linen's functional properties, and the introduction of a Flax-Linen & Hemp sourcing platform.

These five initiatives will be implemented with the support of a fully European agro-industrial value chain.

The Alliance said it remains dedicated to innovation, creation, and sustainable development, promoting transparency through two key origin-traceability certifications—Masters of Linen™ and European Flax™. These certifications reinforce European expertise and enhance industry credibility.

Over the coming year, the Alliance's holistic strategy will comprehensively address socio-environmental challenges and regulatory requirements, aiming to position European Flax-Linen and Hemp as the world’s preferred sustainable fibers.

Flax-Linen Certifications: Evolution and Reinforcement

The Alliance is updating its Flax-Linen certifications with a new identity, revised standards, and specific deployments:

Masters of Linen™: While retaining its name, this certification will undergo a transformation with a new logo, tagline, and a broader scope that includes both company and product standards. It will be open-source and audited by independent third-party certification bodies. Applications have increased by 36% over the past five years.

Masters of Flax Fibre™ (formerly European Flax™): Reflecting a 755% growth in demand over the last five years, this certification has been renamed to align with an updated agricultural standard. It features a new logo, tagline, and promise.

Digital Traceability and Blockchain Innovation

After three years of collaboration with industry stakeholders, the Alliance has developed the Flax-Linen Traceability Platform in partnership with TextileGenesis - Lectra. This digital tool capitalizes on certified fibers, utilizing a blockchain-based, tokenized system (Fibercoins™) to verify authenticity throughout the supply chain. The platform maps every production stage, ensuring full transparency.

By May 2025, retail brands will gain access to this platform, allowing them to register their orders for certified European Flax-Linen. The initial rollout will begin with French, Belgian, and Dutch scutchers, who collectively produce 75% of the world’s flax fiber.

Impact Data and Environmental Footprint Assessment

The impact datasets for the Masters of Flax Fibre™ certification are now available in key reference databases such as the Higg Index, the European PEF database (EF 3.1), and ecoinvent. Additional datasets for flax transformation (from fiber to yarn) are being developed and will be published in the European PEF format within the year.

With pilot companies and its partner Glimpact, the Alliance is creating a dedicated tool to:

Calculate product footprints using the European PEF methodology.

Provide key data to downstream customers.

Identify areas for improvement and track progress towards sustainability goals.

These efforts aim to enhance transparency and sustainability across the entire value chain.

Scientific Validation of Flax-Linen’s Environmental Impact

An expert international committee is conducting scientific research to validate the functional and environmental properties of Masters of Flax Fibre™-certified fibres. Notably, the HYDRA Marine Sciences laboratory is examining the biodegradability of certified European Flax fibers in marine environments. The findings, set for release in Q1 2025, will address both positive and negative claims while contributing to global research on microfibers and microplastics in marine ecosystems.

The Return of the Linen & Hemp Dream Lab

The "Linen & Hemp Dream Lab" is relaunching its digital platform, offering access to a diverse range of European Flax-Linen and Hemp-based innovative materials, textiles, and technical solutions. This resource is available to designers, creative teams, stylists, manufacturers, and buyers worldwide, supporting applications across Fashion, Home, and Technical & Composite textile sectors.

With these transformative initiatives, the Alliance for European Flax-Linen & Hemp is reinforcing its leadership in sustainable fibre innovation, setting new industry standards, and fostering greater transparency across the global textile industry.

Textile Fair Report: Texworld Apparel Sourcing Paris Sees Surge in Global Attendance, Highlights African Sourcing and Industry Innovation

The 56th edition of the Texworld Apparel Sourcing Paris trade fair, held from February 10 - 12, 2025, welcomed over 8,500 international visitors—an increase of 10% compared to the February 2024 edition. Attendees explored the latest collections and forged business connections with 1,250 exhibitors from 32 countries during the three-day event at the Paris-Le Bourget Exhibition Centre.

Billed as Europe’s largest marketplace for fashion textiles and apparel, the fair reaffirmed its status as a premier global sourcing destination for mid-range fashion buyers and suppliers. Organizers at Messe Frankfurt Paris emphasised its role as an essential hub for industry professionals seeking high-quality materials and partnerships.

The event has firmly positioned itself as a key meeting point for designers, buyers, and suppliers of fabrics and finished products. It also highlights Europe’s continued significance in the global fashion industry, with France, the UK, Italy, Spain, and Germany ranking as the top five visiting countries.

After several years of market adjustments, international participation saw a resurgence, with more global buyers returning to Paris. While French attendance remained steady, the event demonstrated Paris’s resilience in an increasingly unpredictable fashion landscape.

“The global market is undergoing a major transformation,” noted Julien Schmoll, Marketing and Communications Director at Messe Frankfurt France. “Beyond geopolitical and commercial challenges, we’re witnessing a shift from entry-level segments to a more qualitative offering, which now dominates global clothing consumption. We’ve restructured our trade fairs to cater to mid-range markets, curating a diverse, high-quality, and competitively priced selection in a setting designed to foster business connections.”

This year, a spotlight was cast on African sourcing, which is becoming an increasingly attractive option for buyers. Nine Ethiopian companies participated in the event, securing promising commitments from European brands. Maryse Mbonyumutwa, founder of the Rwandan group Pink Mango—the first African manufacturing platform for sustainable and ethical brands—reported positive engagements:

“We’ve had promising discussions with representatives from several European brands that may soon establish local partnerships with us,” she said.

On the buyers’ side, the fair facilitated dynamic exchanges. Bangladeshi manufacturer NZ Denim met nearly all its European clients, including Celio, Okaïdi, Kiabi, and Jules at the fair. “The show allows us to engage with design teams about materials for future collections,” said Najam Us Saqib, R&D Manager at NZ Denim. “Buyers also use their time in Paris to stay informed on innovations like Ackala Coton, a naturally coloured cotton we introduced this year.” This eco-friendly material was featured in the Econogy Tour, which highlighted exhibitors adhering to ecological and social sustainability standards.

Texworld Apparel Sourcing Paris attracted a diverse range of visitors, from mainstream brands to haute couture houses. 

A materials manager from a major French general clothing brand shared: “We visit the fair to meet our Indian, Turkish, and Chinese suppliers, monitor trends for future collections, and fulfill designers’ sample requests.”

Haute couture brands adopted a similar approach. Livia Stoianova and Yassen Samouilov, founders of On Aura Tout Vu, attended the fair to connect with Chinese and Indian suppliers. “We were looking for materials and suppliers for a show production company we support and advise,” they explained. “We started with recommendations from Louis Gérin and Grégory Lamaud, Texworld Apparel Sourcing Paris’s artistic directors and the minds behind Néocène, the spring-summer 2026 trend book. For a first visit, we discovered some truly creative and inspiring materials.”

The next edition of Texworld Apparel Sourcing Paris, will take place September 15-17, 2025, and will include the key sectors Avantex and Leatherworld, held at the Paris-Le-Bourget exhibition centre with  a similar layout to the February edition.

All photos: Messe Frankfurt Paris/Texworld

Fashion Collaboration: Hancock of Scotland x Harti Art: "Wearable Art at Its Most Dashing"

Hancock of Scotland has partnered with contemporary pop artist Harti to introduce a unique collection of luxury outerwear infused with bold artistic expression. Debuting earlier this year at Pitti Uomo menswear fashion event in Florence, this exclusive collection features meticulously handcrafted raincoats that seamlessly merge traditional tailoring with Harti’s vibrant, graphic artwork—transforming classic rainwear into wearable masterpieces.

The Hancock x Harti collection bridges two centuries of craftsmanship with a contemporary artistic vision, redefining the possibilities of outerwear. Rooted in a shared dedication to excellence and creativity, these limited-edition coats—only 100 of each style, the Trench Coat and Parka—are a true testament to meticulous artistry. Each piece comes with a certificate signed by Harti, underscoring its exclusivity.

 Harti says: “Fashion has always been a medium for self expression, but this collaboration takes it a step further. Each coat is a piece of art that invites conversation. It’s not about  blending in - it’s about standing out and making your voice heard.” 

Designed to be unisex, the coats are available in sizes Small to XXXL and are made to order, offering a fully bespoke experience. Due to the artisanal process, lead times are approximately 4–6 weeks from order placement. 

Harti, an exciting new talent in contemporary art, is known for his large scale acrylic on canvas works that explore themes of psychology, philosophy, and human  nature.  With a background in clinical neuropsychology and a passion for composition, Harti’s interdisciplinary approach to art challenges the viewer to reconsider how they interact  with the world.  

His work has been showcased internationally, including at the Saatchi Gallery in London,  and exhibitions in Venice and Seoul.

With a forecast predicting changeable weather here in the UK, this may be a good time to invest in a Hancock x Harti trench.  (For more details, contact email pd@alexander-manufacturing.com or order online at HartiSWIM.com.)

Textile Fair Report: Première Vision Paris February 2025 Edition Celebrated as a Success, Advancing Its Repositioning for the Creative Industry

Première Vision Paris: A Successful February Edition Focused on Know-How, Now Shifting to Innovation & Technology for September

Transforming and Repositioning to Serve the Creative Industry

Première Vision Paris held February 11 - 13, 2025 brought together key players from the creative and responsible fashion industry for three dynamic days. Centered on the theme of "know-how," this edition reaffirmed PV Paris' pivotal role in guiding the transformation of the global fashion sector, catering to all market segments from mass distribution to luxury.

In response to the evolving industry landscape, Première Vision Paris is returning to its historical agenda with two distinct, complementary editions: "Savoir-Faire" in February and "Innovation & Tech" in September. This strategic evolution will be further enhanced by a forward-thinking fashion space that extends into the beauty sector. With these bold ambitions, Première Vision is strengthening its international presence at the heart of the world’s fashion capital.

Key Figures from the February 2025 Edition, according to organisers at GL Events/The Creative Pole:

- Nearly 30,000 international professionals from 126 countries representing over 13,000 companies gathered in Paris.

- 1,100 exhibitors from around 40 countries (including Italy, France, Spain, Portugal, Japan, the UK, Belgium, South Korea, Turkey, and China) showcased their latest innovations.

- 220 international decision-makers participated in the Hosted Guests programme.

- 1,500 business meetings were facilitated through the Match-making programme.

Florence Rousson, President of the Première Vision Management Board and General Manager of The Creative Pole, shared her perspective on this transformative year:  "My first year leading GL events’ fashion division, now rebranded as ‘The Creative Pole,’ has been an invaluable opportunity to engage with all industry stakeholders—from manufacturers to federations and brands. Première Vision remains dedicated to fostering the growth of global fashion businesses by offering a highly selective European and international platform, while also personalizing each visitor’s experience. This edition, with exceptional attendance, also welcomed numerous international delegations, including Ministers, Embassy Representatives, and Professional Federations. 

"Additionally, we were honored to host the annual plenary session of the Comité Stratégique de Filière Mode et Luxe Français, where over 100 industry professionals gathered to discuss the sector’s future. With this strong momentum, we eagerly anticipate the next edition from September 16 to 18, 2025, where we will spotlight the latest innovations in fashion and technology.”

For over 50 years, the ever evolving Première Vision Paris has been driven by global engagement and industry recognition. The recent success of its February edition ensures it can continue to strengthen its position as a premier international platform for the creative and responsible fashion industry. 

Organisers also added that this edition had welcomed a Portuguese delegation led by Minister of Economy Pedro Reis; Delegations from the Embassies of South Korea, Egypt, Tunisia, Brazil, and Indonesia in France; as well as mmode, the leading organization representing Quebec’s fashion industry; a delegation of renowned Indian designers and creators; the Moroccan Association of Textile and Apparel Industries (AMITH), representatives from Japan Fashion Week, among others.

Also participated were the European Apparel and Textile Confederation (EURATEX) and the International Wool Textile Organisation (IWTO).

On the conference stages, PV Paris hosted 21 Talks and 22 Pitches, offering global insights into industry trends and presenting solutions to current challenges. A total of 75 speakers explored key topics such as know-how, innovation, and eco-responsibility, drawing large audiences that frequently exceeded venue capacities.

The fashion forums also experienced exceptional attendance. The Inspiration Forum (Hall 5) showcased major Spring-Summer 2026 trends and sustainable craftsmanship, featuring innovative designs in leather, fabrics, and accessories. Meanwhile, the Sourcing Solutions Forum (Hall 6) guided professionals in identifying suppliers and products for their collections, with a strong emphasis on eco-innovations and low-impact materials.

During this edition of Première Vision Paris, Florence Rousson unveiled the new identity of GL events' fashion division—The Creative Pole. This entity brings together 18 events under three key brands: Première Vision, Tranoï, and Fashion Source. She also announced the launch of the International Observatory of Creation, a strategic analysis and forecasting tool designed to decipher key trends and transformations in the creative sector annually.

With 18 trade shows and events held across three continents, The Creative Pole encompasses a global community of over 400,000 creators, designers, and industry professionals, operating from eight offices worldwide.

The next edition of Première Vision Paris will take place from September 16 to 18, 2025 at Parc des Expositions, Villepinte, north Paris.

All photos by Lucia Carpio at Première Vision Paris February 2025.

Trade Fair Report: Scoop in London concluded on a high note

Scoop, London’s premier fashion trade fair, wrapped up its Autumn/Winter 2025 edition at Olympia West on February 11, 2025. Organizers described the three-day event as vibrant and dynamic, bringing together top talent in style, creativity, and industry innovation. Buyers and exhibitors had the opportunity to network, explore emerging trends, and seize exciting new opportunities.

The event welcomed a mix of buyers from across the retail sector, with a strong presence from both independent boutiques and major department stores. Premium independents from London, the UK and abroad, including The Place London, The Hambledon, Cordelia James, Doyles, The Mercantile, Jules B, Kiti Cymru, The Dressing Room, Sass and Edge attended, alongside buying teams from Galeries Lafayette, Le Bon Marche, Hoopers, John Lewis, Jarrolds, Anthropologie and Morleys, all exploring the latest collections. Additionally, Irish retailers, including Emporio, Nu Chic, Sorrento, Rococo, Macbees, Ribbon Rouge, and Sybil, were among those discovering exciting new brands and trends for the upcoming season.

Scoop showcased a diverse mix of designers and emerging talent, among them the likes of Alohas, Gas Bijoux, Emily Lovelock, Beatriz Furest, Dixie, Fabienne Chapot, Isabelle Blanche, Nobody’s Child, Oats & Rice, The Tiny Big Sister, Zapa, Augusta and Dr Bloom.

Amaya Jais and Philippine de Boisgrollier, buyers at Paris department store Galeries Lafayette, commented: “There are lots of different countries of origin, and the Spanish brands are very strong, with lots of patterns and creativity. We liked Black to Grey, Dr Bloom and Indi & Cold.”

Kerry McJannet, buyer at UK department store John Lewis commented: “We have seen lots of new, fresh brands and some we already stock, so it's nice to see them involved here. It's such a lovely decor; the theme and flowers are lovely.”

Amy Cook, Owner of Eighty Seven, said: “It’s a nice, achievable-sized show, and we’ve been able to take it all in. It’s great to see some new brands - we discovered Loreak Mendian. The show is lovely, the flowers are beautiful, and the music creates a welcoming ambience. The lighting is excellent, allowing us to see the collections properly, and it all makes you feel like you want to buy.”

Rachel Hunt and Sally Gott of Sass and Edge, Winchester, commented: “We always look forward to visiting Scoop, and this year did not disappoint. It was lovely to see so many familiar faces, from brand showrooms to fellow retailers. It’s great to discover new and interesting brands that we might not otherwise have come across. The atmosphere was buzzing, and of course, we can't ignore the fabulous theme this year and the wonderful floral installations. We’re already looking forward to July to see what comes next.”

Josie Smith, Owner of Leaf, Newcastle Upon Tyne, commented: “Scoop is the best UK show. A great eclectic mix catering for everyone, of all ages and styles.”

Lucy Solomons, owner of Harpers, said: “This is our second day at the show - it’s really accessible and bright, and everybody we want to see is here. We are really impressed with what Karen has created from scratch, it’s wonderful.”

Exhibitors were also full of praise for the show, highlighting the exceptional atmosphere, high-quality buyers, and strong business opportunities.

Ian Campbell Smith from Palladio London commented: “The show has felt upbeat with a great atmosphere. Buyers have mentioned the increased selection of brands to explore. Overall, we’ve had a positive experience, and it’s always a pleasure to exhibit at Scoop.”

Hester Moore, Owner of Helen Moore, said: “We have smashed it! This has been the best show yet, and we’ve been coming for five years. Something just clicked this year - it has been fantastic! We’ve been busy every day with buyers - it’s been non-stop!”

Juls Dawson of Just Consultancies commented: “This is the first time we have exhibited at Scoop in several years, and it has been the best trade show we have attended in a long time. The timing is perfect for the brands we represent, as the market is 100% looking for newness and brands that hit the spot from a pricing perspective.

"The quality of customers aligns with our expectations, with the best boutiques across the UK attending! We have been extremely busy and have met several retailers we have been trying to connect with for a long time. At one point, we couldn’t keep up with the traffic on our stands—we needed more staff! Scoop has a fantastic atmosphere, and Karen certainly knows how to put on a great show. The energy is buzzing!”

Karen Radley, Founder and Managing Director of Scoop, commented: “I am absolutely thrilled with the success of this season’s Scoop. It has been wonderful to see so many buyers not only discovering exciting new designers but also placing strong orders, reflecting the incredibly positive mood of the industry. 

"The energy throughout the show has been truly delightful, with retailers eager to invest in fresh, innovative collections. There’s a real sense of confidence and optimism in the market, and I couldn’t be more pleased with the vibrant atmosphere and the incredible designers on display. I can’t wait to source new designers and welcome everyone back in July for another inspiring edition.”

All photos: Scoop London

Textiles Trade Fair: Milano Unica Celebrates 40th Edition with Record Exhibitor Numbers and Industry Innovation

Milano Unica, Italy's premier trade show for high-end textiles and accessories, marks its 40th edition at Fiera Milano Rho, unveiling the Spring/Summer 2026 collections in halls 13-15 and 22-24.

Photo: Milano Unica

Running from February 4 to 6, 2025, this edition has set a record with 723 exhibitors—the highest in the event’s 20-year history, according to organisers. The exhibitor lineup includes 556 participants (+9.5% from January 2024) across the Ideabiella, Moda In, and Shirt Avenue showcases; 150 exhibitors in Special Areas and the Korea and Japan Observatories; and 17 publishing houses. All Italian textile districts are represented in the fair.

Photo: Milano Unica

The increase in exhibitors has led to a 12% expansion in exhibition space compared to the previous January edition.

These figures reaffirm Milano Unica’s role as a key global platform for high-end textile and accessory manufacturers, helping them navigate an industry shaped by both opportunities and challenges for Made in Italy products.

Photo: Milano Unica

According to Confindustria Research Center, sales of Made-in-Italy textiles declined in 2024, with domestic sales down 5.2% and exports dropping 8.5%, though some markets showed resilience. Exports to China, including Hong Kong, which account for over 10% of the total, grew by 4.8%, while Vietnam and Sri Lanka also saw increases, collectively making up 5% of exports. Despite a slight 1.3% dip in export volumes in the first nine months of 2024, total textile exports remained largely in line with 2023 levels, though at lower prices and margins—a sign of potential recovery in 2025.  

Simone Canclini, President of Milano Unica

Milano Unica President Simone Canclini says, "Reaching this milestone 40th edition with a record number of exhibitors should inspire us to further strengthen Milano Unica’s international leadership," says Canclini. "In a climate of economic uncertainty and geopolitical tensions, the industry needs a robust and strategic platform to support the global expansion of Made-in-Italy and Made-in-Europe textiles and accessories."

He adds, "Thanks to the creativity, innovation, and commitment to sustainability of professionals across various textile districts, the industry remains a key driver of Italy’s economy, generating income, employment, and a positive trade balance. Milano Unica continues to evolve as a research incubator, bridging past, present, and future to foster creative growth. The exhibition dedicated to Anna Piaggi, an iconic fashion figure known for her visionary style and boundary-breaking aesthetics, exemplifies this direction."

The Milano Unica Tendenze area showcases materials for Spring/Summer 2026, emphasizing natural fabrics, lightweight textures, and innovative fibre blends. Accessories also highlight raw materials featuring metallic or recycled plastic and rubber details. Sustainability remains a focal point, with a range of new eco-conscious textile innovations on display.

DESTRO FABRICS

Among key presentations, DESTRO Fabrics debuts new fabrics developed in collaboration with ROICA™ by Asahi Kasei and TENCEL™ by Lenzing, emphasizing sustainability and circularity in applications from apparel to outerwear. 

MARZOTTO Group

The Marzotto Group, through its partnership with Authentico® by Schneider Group, showcases its brands’ creative interpretations infused with passion and values.

ILUNA Group

Iluna Group’s Spring/Summer 2026 collection highlights Plissé and Volants, including a lurex version with fresh floral prints certified by GOTS, emphasizing water conservation. The collection features metallic accents crafted from lurex and GRS-certified foils. Iluna draws inspiration from three designers: Ken Scott, the "gardener of fashion," known for his vibrant floral motifs; Iris Van Herpen, whose sensory design philosophy embraces movement and fluidity; and Guo Pei, who blends Chinese imperial elegance with European royal aesthetics.

Since 2018, Iluna Group has held GRS certification for its Green Label range, championing sustainability through a fully traceable production chain and measurable environmental progress using the Higgs Index.

Photo:  UK Fashion and Textile Association (UKFT)

A delegation of 23 British textile companies, including leading UK mills, manufacturers, cloth merchants, and textile design firms, is exhibiting in the ‘Ideabiella’ area (Hall 24 F09) at Milano Unica under the auspices of the UK Fashion and Textile Association (UKFT). International buyers can explore the UK's rich textile heritage and innovation, discovering everything from classic suiting fabrics to specialty textiles and premium natural fibers like wool and cashmere. Renowned as a global leader in luxury fabrics, the UK showcases responsibly sourced wool, high-fashion silks, and cutting-edge weatherproof materials, reflecting the latest trends and advancements in textile production.

Beyond a commercial event, Milano Unica continues to integrate special areas and cross-disciplinary projects that merge creativity, tradition, aesthetics, and technological innovation.

The 41st edition of Milano Unica is set for July 8-10, 2025.

Fashion Trade Fair: Scoop AW25 edition will take place February 9 - 11 2025 at Olympia West, Kensington

The Autumn/Winter '25 edition of London’s premier fashion event, Scoop, is set to take place from  February 9 to 11, 2025 at Olympia West, Kensington. This season, the show unveils an exciting lineup of new designers and brands, blending international flair with homegrown talent in an exquisitely curated showroom environment, according to organisers.

Karen Radley, Founder and Managing Director of Scoop, shares her enthusiasm: “We’re absolutely thrilled to welcome such an incredible array of new designers to Scoop this season, spanning the UK, France, Italy, Greece, The Netherlands, the US, and beyond. The response has been phenomenal, and I’m delighted to announce that we are now completely sold out. 

"Scoop is constantly evolving, bringing fresh, dynamic talent to the forefront, and this season’s designers are truly exceptional—offering beautiful collections that visitors will love discovering.”

Fabienne Chapot

Among this season’s standout brands, Amsterdam-based Fabienne Chapot presents a collection brimming with bold, in-house-designed prints, rich hues, feminine tailoring, and playful details. French family footwear brand Vanessa Wu offers an elegant yet versatile selection of trainers, ankle boots, and chic sandals. Buyers can also explore Claris Virot’s stunning leather handbags, ranging from sleek clutches to spacious travel totes, while Leon & Harper delivers a womenswear collection that fuses Parisian sophistication with artistic expression, featuring luxurious materials and a refined color palette.

Nobody's Child

London-based Nobody’s Child embraces cosy, countryside-inspired aesthetics, with tapestry-style prints, feminine embroidery, signature outerwear, and romantic florals. Avec Les Filles infuses Parisian elegance with a laid-back Californian edge, offering expertly tailored blazers, soft knits, flirty dresses, and statement outerwear—all crafted with meticulous attention to detail.

Le Bonnet

For jewellery and accessories, Anna Beck brings wanderlust-inspired, 100% handmade Balinese designs, while Susmie is set to showcase its vibrant scarves and bold, colourful jewellery. From Ebvory’s bespoke New York tailoring to Le Bonnet’s luxurious wool beanies, the season’s offerings cater to a diverse range of retailers. Adding an extra touch of indulgence, Desert Fleur by Maison Milan will debut its latest collection of sophisticated fragrances.

Gas Bijoux

Buyers can also discover an array of new names, including Vannina Vesperini, Simone à Bordeaux, From Future, Mes Demoiselle, Mishky, and many more.

With its signature curation of contemporary and emerging talent, Scoop promises an unmissable showcase of style, creativity, and innovation this season.

Images courtesy of SCOOP.

Fashion Trade Fair: Moda x Pure Debuts at Spring Fair, Showcasing Fashion Trends and Industry Insights

Launched today at Birmingham’s NEC, Moda x Pure makes its debut as the newest addition to Spring Fair. Running until February 5th, this dynamic fashion trade event welcomes industry experts and buyers to explore an exclusive selection of Womenswear, Clothing & Footwear, Fashion Accessories, and Jewellery & Watch. Alongside the curated showcase, attendees can engage in a compelling lineup of educational sessions and catwalk presentations.

At the heart of the show, The Inspiring Retail Stage hosts the Moda x Pure Catwalk, featuring bold styling and trend-forward looks from exhibiting brands.

A highlight of the catwalk is The Pure Edit, spotlighting brands previously featured at Pure, including Angeleye, City Goddess, Trixxi, and AX Paris. This season’s theme, A Modern Love Story, blends contemporary fairy tale elements with practical, romantic designs. Expect silk satins, lace, and embellishments, seamlessly paired with urban tailoring to create an ethereal, dreamlike aesthetic in soft, delicate hues.

The catwalk will also showcase collections from exhibitors such as Target Dry, Goose Island, Fabuline, and Sunco Knitwear, presenting an inspiring mix of styles for the upcoming season.

Supporting Emerging Talent

Committed to fostering the next generation of fashion innovators, Moda x Pure has partnered with the Graduate Fashion Foundation, a key organization in the industry. This collaboration provides a platform for four Graduate Fashion Week designers to present their visionary collections alongside established brands, offering fresh perspectives and creative ingenuity to the trade audience.

Industry Insights & Expert Talks

The Inspiring Retail Stage will host engaging panel discussions, providing invaluable insights into sustainability, technology, and emerging fashion trends.

Jeff Banks, a legendary figure in British design, will reflect on his 60-year journey in licensing, branding, and fashion, sharing personal anecdotes and hard-earned lessons.

Kate Hardcastle will deliver a keynote on The Science of Shopping – What Consumers Want Next, offering deep insights into evolving consumer behavior and actionable strategies for retailers.

Andrew Xeni, founder of sustainable fashion brand Nobody’s Child, will share his expertise on scaling an eco-conscious brand in today’s competitive digital landscape.

For retailers looking to expand into homeware, Trendhub’s creatives will reveal AW25/26 Homeware and Festive trends, highlighting the interplay between minimalism and abundance, raw craftsmanship, and bold print layering.

Relaxation & Hands-On Experience

Visitors can unwind at the Moda x Pure Fashion Café, a stylish retreat offering coffee and inspiration. Pop-up activations include styling sessions with Visual Merchandising Specialist Sarah Manning, where buyers can experience Moda x Pure brands like Yumi, Goose Island, Trixxi, Angeleye, and AX Paris firsthand.

A New Era for Spring Fair

Soraya Gadelrab, Event Director at Spring Fair, shares her excitement:

“Moda x Pure marks a thrilling new chapter, bringing together contemporary fashion, bold trends, and essential retail insights. The Moda x Pure Catwalk will bring these collections to life, offering a front-row seat to the season’s most exciting looks. This collaboration celebrates creativity and innovation, giving attendees an unparalleled opportunity to discover new collections and connect with industry leaders.”

She added that with its carefully curated selection, expert-led discussions, and immersive fashion experiences, Moda x Pure sets the stage for an inspiring and forward-thinking season at Spring Fair 2024.

About Spring Fair

Spring Fair is one of the UK’s leading retail event attracting 38,000 buyers with a combined budget of £2.25bn. 

2025 will celebrate 75 years of rich heritage. as it was inaugurated by the Queen in 1976 when it moved to the NEC.

For full details on Spring Fair and Moda x Pure, click HERE.