Launched today at Birmingham’s NEC, Moda x Pure makes its debut as the newest addition to Spring Fair. Running until February 5th, this dynamic fashion trade event welcomes industry experts and buyers to explore an exclusive selection of Womenswear, Clothing & Footwear, Fashion Accessories, and Jewellery & Watch. Alongside the curated showcase, attendees can engage in a compelling lineup of educational sessions and catwalk presentations.
At the heart of the show, The Inspiring Retail Stage hosts the Moda x Pure Catwalk, featuring bold styling and trend-forward looks from exhibiting brands.
A highlight of the catwalk is The Pure Edit, spotlighting brands previously featured at Pure, including Angeleye, City Goddess, Trixxi, and AX Paris. This season’s theme, A Modern Love Story, blends contemporary fairy tale elements with practical, romantic designs. Expect silk satins, lace, and embellishments, seamlessly paired with urban tailoring to create an ethereal, dreamlike aesthetic in soft, delicate hues.
The catwalk will also showcase collections from exhibitors such as Target Dry, Goose Island, Fabuline, and Sunco Knitwear, presenting an inspiring mix of styles for the upcoming season.
Supporting Emerging Talent
Committed to fostering the next generation of fashion innovators, Moda x Pure has partnered with the Graduate Fashion Foundation, a key organization in the industry. This collaboration provides a platform for four Graduate Fashion Week designers to present their visionary collections alongside established brands, offering fresh perspectives and creative ingenuity to the trade audience.
Industry Insights & Expert Talks
The Inspiring Retail Stage will host engaging panel discussions, providing invaluable insights into sustainability, technology, and emerging fashion trends.
Jeff Banks, a legendary figure in British design, will reflect on his 60-year journey in licensing, branding, and fashion, sharing personal anecdotes and hard-earned lessons.
Kate Hardcastle will deliver a keynote on The Science of Shopping – What Consumers Want Next, offering deep insights into evolving consumer behavior and actionable strategies for retailers.
Andrew Xeni, founder of sustainable fashion brand Nobody’s Child, will share his expertise on scaling an eco-conscious brand in today’s competitive digital landscape.
For retailers looking to expand into homeware, Trendhub’s creatives will reveal AW25/26 Homeware and Festive trends, highlighting the interplay between minimalism and abundance, raw craftsmanship, and bold print layering.
Relaxation & Hands-On Experience
Visitors can unwind at the Moda x Pure Fashion Café, a stylish retreat offering coffee and inspiration. Pop-up activations include styling sessions with Visual Merchandising Specialist Sarah Manning, where buyers can experience Moda x Pure brands like Yumi, Goose Island, Trixxi, Angeleye, and AX Paris firsthand.
A New Era for Spring Fair
Soraya Gadelrab, Event Director at Spring Fair, shares her excitement:
“Moda x Pure marks a thrilling new chapter, bringing together contemporary fashion, bold trends, and essential retail insights. The Moda x Pure Catwalk will bring these collections to life, offering a front-row seat to the season’s most exciting looks. This collaboration celebrates creativity and innovation, giving attendees an unparalleled opportunity to discover new collections and connect with industry leaders.”
She added that with its carefully curated selection, expert-led discussions, and immersive fashion experiences, Moda x Pure sets the stage for an inspiring and forward-thinking season at Spring Fair 2024.
About Spring Fair
Spring Fair is one of the UK’s leading retail event attracting 38,000 buyers with a combined budget of £2.25bn.
2025 will celebrate 75 years of rich heritage. as it was inaugurated by the Queen in 1976 when it moved to the NEC.
For full details on Spring Fair and Moda x Pure, click HERE.
