Monday 5 September 2022

PUMA collaborates with Cara Delevingne

German sports company PUMA that designs and manufactures athletic and casual footwear, apparel and accessories, has collaborated with English actress, model and activist Cara Delevingne to create Exhale, a yoga collection made with more sustainable materials for which all unavoidable carbon emissions have been offset. 

The collection, which is in its fourth season and consists of tops, tights and jackets, is made with more sustainable materials such as recycled or certified cotton and polyester. To offset unavoidable emissions that are created in the production process, PUMA has purchased carbon offset credits through First Climate in support of a project in Vietnam to build a biogas facility, which can help replace conventional fuels such as firewood and coal in rural areas.

“Yoga is the art of letting go but it is also about being conscious about the here and now,” said Cara Delevingne. “With this collection, PUMA and I also wanted to make conscious decisions about the materials we use.”

Sustainability has been the focus of the collection, Exhale uses PUMA’s highly functional dryCELL technology, which draws moisture away from the skin to keep you dry and comfortable. 

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