Enough of all the talk about it. Now is the time for more action to tackle the world’s pollution problems.
So we are pleased to learn that the Swedish outdoor heritage brand Tretorn is launching Tretorn X SEA LIFE Trust collection as part of their Spring-Summer 2020 Eco Essentials offering. Based on a shared mission to protect the world’s oceans, the collaboration is born from a mutual passion to conserve the endangered sea life on our planet through education and action.
“We need to change how we interact with nature or nature will no longer interact with us.”
Founded in 1891, innovation and functionality have always been at the heart of Tretorn’s philosophy. The brand is known for its high quality, contemporary products designed to withstand the harsh conditions of the Swedish outdoors. With the launch of its Eco-essentials range in 2016, the brand has embarked on a venture to reinvent the classic jackets and footwear by turning them into fully-sustainable products.
Tretorn’s collection with The SEA LIFE Trust is a continuation of the brand’s mission, making a positive impact on how they interact with nature and supporting other companies that share the same values. Consisting of a range of rainproof parkas, retro style sneakers and functional backpacks, the capsule collection is created from regenerated nylon fishing nets which would otherwise be discarded and polluting the seas.
Fredrik Ekström, Creative Director at Tretorn Europe explains: “With the partnership we want to inspire people to be part of creating a better world and enjoy time spent outdoors. For every product sold in this partnership we will donate 10 % of the retail price to SEA LIFE Trust for support to their ghost net removal projects."
Andy Bool, Head of SEA LIFE Trust adds, “We’re delighted that Tretorn is generously supporting the SEA LIFE Trust in our mission to protect the world’s. It’s great to see practical solutions like this that are helping to protect marine wildlife from the threat of marine litter, and we applaud Tretorn’s commitment to making a positive difference.”
An estimated 650,000 tonnes of ghost nets enter the ocean every year, equivalent in weight to more than 50 thousand double decker buses, which is more than one tonne every minute. Made from some of the best nylon materials in the world, fishing fleets discard nets every few years which are then left to become sea debris. The high-quality nylon decays slowly, drifting with the wind and currents for years as “ghost nets”. Ghost nets are considered amongst the greatest killers in our oceans, destroying reefs and wiping out entire eco-systems. Approximately one million seabirds and one hundred thousand marine mammals and turtles die each year because of this.
The Tretorn X SEA LIFE Trust collection is made from 100% regenerated nylon from discarded fishing nets and other consumer ocean waste, turning what would otherwise be killing endangered animals and destroying the oceans into high quality, functional garments.
SEA LIFE TRUST OCEAN NET ROLL TOP is an urban backpack created from Tretorn’s unique Ocean Net fabric. Waterproof, breathable and treated with a PCF free DWR, the bag is given extra durability the with heavy PU details.
SEA LIFE TRUST OCEAN NET SNEAKER is a sustainable update from the 1967 tennis heritage style. Combining a smart urban appeal in the ECO ESSENTIALS ocean net fabric, the sneaker is 100% rain proof and made with recycled insole construction.
SEA LIFE Trust The SEA LIFE Trust is a registered charity in Poole, Cornwall, working globally to protect the world’s oceans and the amazing marine life that lives within them.They also owns and operates two marine wildlife sanctuaries, have created the world’s first open water sanctuary for beluga whales in Iceland and run a seal rescue and rehabilitation sanctuary in Cornwall in the UK.
Tretorn Tretorn was established 1891 by Johan Dunker in Helsingborg, Sweden, as a manufacturer of rubber goods. Today Tretorn provides sports- and leisure products including rubber boots, leisure footwear, hunting and riding boots, rain gear and tennis balls. In 2013 Tretorn embarked on a journey to re-set the company and brand direction.
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