New Show Dates for PREMIÈRE VISION PARIS as from 2021

Première Vision, a leading player in the global creative fashion industry, has announced that it will be changing the calendar of its flagship event, Première Vision Paris, starting in 2021. The change is designed to meet the requirements of a market in which collection creation and delivery timings have by and large multiplied, according to organisers.

Première Vision Paris, a staple event for the fashion and textile industries, especially for buyers, designers, production heads, apparel and accessory brand managers – who congregate twice a year to view the latest offerings from spinners, weavers, tanners, textile designers, accessory and component manufacturers, and fashion manufacturers – will be held as from 2021 at the end of January/early February for the spring-summer collections, and in the first two weeks of July for the autumn-winter collections.

Specifically, in 2021, Première Vision Paris will be held from 2 to 4 February for the Spring-Summer 22/23 collections and from 6 to 8 July for the Autumn-Winter 22/23 collections.

Première Vision Group decided to advance its traditional dates (habitually in mid-February for spring-summer and in mid-September for autumn-winter) to meet its audiences’ evolving needs regarding material selections and inspiration.

These were brought to light in a European-wide survey of 1,765 industry professionals conducted in five European countries - France, Germany, the United Kingdom, Italy and Spain - that account for nearly 75% of European clothing consumption. The sample group surveyed encompassed the entire industry, from luxury goods to mass market, including haute couture, young designers, premium brands and midrange brands.

Conducted in late 2019 by the IFM - Institut Français de la Mode, the survey revealed that some 72% of the brands surveyed favoured advancing the trade show to the end of January/early February, and 69% favoured an event held at the beginning of July.

This strategic decision to advance the dates was further encouraged by a wide-ranging survey of Première Vision’s exhibiting partners, 66% of whom are in favour of bringing the show forward to the end of January/early February, and 70% in favour of the show taking place in July.

The 2020 dates of the shows remain unchanged: from 11 to 13 in February for Spring-Summer and from 15 to 17 Septembre for Autumn-Winter. As a result of these changes, another key show, the Blossom Première Vision show, launched in 2016 and dedicated to the pre-collections of luxury and high-end brands, will take the form of a new format scheduled for the second week of September 2021. This will be a new event due to be further elaborated in the coming months.

All photos Premiere Vision Paris