Monday 10 April 2017

Record year for UK menswear brand Douglas spells quality tailoring is still on-trend


Smart, quality tailoring never goes out of (Men's) fashion, and in the commercial world, good style makes good business sense too when it's a family-run operation.

Such is the example set by UK menswear fashion house, Douglas & Grahame which has announced 2016 sales figures as exceptional for brand Douglas in the UK.

Reportedly, Douglas has seen consistent year on year sales growth since its launch 90 years ago, and 2016 has been no different.   Staying true to its tradition of design integrity and high standards of quality making, bosses at the family-run company are confident that 2017 is set to be another year of growth in sales.
“Our philosophy underpins changing fashions with the solid foundations of smart, quality tailoring, style and attention to detail."
The continued success of the brand can be pin-pointed to their dedicated focus on giving a voice to the vast numbers of men who still want to be stylish and on-trend when they hit their 30s and beyond, according to the firm's UK managing director Anton Jenkins.  He said: “Our philosophy underpins changing fashions with the solid foundations of smart, quality tailoring, style and attention to detail.
“We have recognised that men are more style conscious than ever and that for many men shopping is no longer perceived as a chore which is why we ensure that the stylish Douglas collections are stocked in high quality independent menswear retailers.
“We are a family business and we pride ourselves on fostering and maintaining great relationships, particularly with our stockists” Anton explained.
“We want our stockists to reflect our high quality status so we put enormous value in our day-to-day discussions with them. Their communication and feedback as the frontline of our brand is vital to the growth of Douglas.”

The company's ongoing success is proof that family-run business can be productive - contrary to a recent report by Office for National Statistics (ONS) which found that family-owned businesses and companies run by the founders- reltations tend to be substantially less productive than firms with outside owners and managers.  The ONS made this conclusion after studying management practices across more than 700 manufacturing businesses, then compared the results against the ownership of the businesses.

In its third generation of private ownership, the Finlay family continue to drive Douglas & Grahame’s future - infusing its rich history with modern design and delivering high quality, on-trend collections to an exclusive group of partners, producing clothing under a number of leading menswear brands supplied to retailers across the country from its UK headquarters in Shenstone near Lichfield.   Its state-of-the-art 250,000 square foot headquarters that include a warehousing and logistics base have a production capacity of over 1 million garments.
The company sells all of its brands through a large network of wholesale customers as well as its own e-commerce site and retail outlets, operated directly and through franchise partners.

1 comment:

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