Monday 14 December 2015

Concept sports shoe from Adidas with a 3D-printed midsole created from ocean waste

We can never have too many shoes, some of us may say, but the world today has too much discarded plastic and much of it is found as waste in our oceans causing harm to wildlife and the environment.

Now German sportswear group Adidas has unveiled a new concept shoe that includes a 3D-printed midsole made from reclaimed ocean waste as part of a collaboration with sustainable group Parley for the Oceans.  This was announced to coincide with last week’s COP21 climate change summit in Paris. 

 
“The industry cannot afford to wait for directions any longer.  The 3D-printed Ocean Plastic shoe midsole is intended to demonstrate how the industry can re-thing design and contribute to stop ocean plastic pollution,” according to Eric Liedtke, an executive board member responsible for Global Brands at the Adidas group.

The concept shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.  The 3D-printed midsole, which cushions the foot and is covered underneath by a thin sole, is made using plastic melted down from old fishing nets. It builds on the brand's Futurecraft technology, which allows the midsoles to be tailored to the exact contours of the owner's feet.

As founding member, Adidas support Parley for the Oceans and its endeavours to end plastic pollution of the oceans.


Earlier this year Adidas showed off a trainer that had an upper made from trash found floating in the oceans.  Its upper was woven using fibres produced from the recycled waste – a technique that is repeated in this latest design.


Adidas has also announced that it will phase out the use of plastic bags from all of its own retail stores. This phase out has already started and will finish by the end of Q1 2016. The company has also stopped using plastic bottles at its HQ in Germany.

No comments:

Post a Comment