Natalie Massenet launches The NET SET

Natalie Massenet, Founder and Executive Chairman of THE NET-A-PORTER GROUP unveiled on Wednesday The NET SET, the social shopping network we have all been waiting for.

Natalie Massenet introduces the NET SET.

Natalie Massenet commented on the launch saying: “Digital innovation doesn’t stand still and neither do we. We are incredibly excited to launch the world’s first luxury shopable mobile social network where fashionable digital women all over the world can connect and enjoy a unique and seamless shopping experience across all devices. The rise of social media and style blogs has shown that women around the world are inspired by each other’s style and their closets. The NET SET is to mobile in 2015 what NET-A-PORTER.COM was to desktop in 2000.”

Natalie Massenet with The Net Set team.

During a keynote address held at NET-A-PORTER's London headquarters, Massenet alongside The NET SET founders Sarah Watson, Vice President, and Alexandra Hoffnung, Creative Director, introduced the network to international media, celebrities and influencers. Watch and share the keynote speech via YouTube.  Click HERE.

The NET SET instantly links fashion-savvy personalities, style leaders, curators, designers and consumers in real time – inviting them to share their style, likes and inspirations and making it all instantly, effortlessly, and shop-friendly – anywhere in the world.

On The NET SET, one can .....

BROWSE a live feed of the luxury fashion items and content trending across the globe

FIND style matches using powerful image recognition technology

SEARCH thousands of items on NET-A-PORTER.COM and build a ‘Love List’

SHOP over 420 leading designers, receiving world-class customer service and express shipping to over 170 countries

JOIN STYLE TRIBES to uncover like-minded users and inspirational content

CREATE a stylish profile that others can see and admire

ADMIRE friends and other users who inspire them

Exclusive features of the app include:

The Style Council: an exclusive and elite group comprising the most stylish and influential style icons in the world

Style Tribes: an infinite set of user-created clubs that group themed content, products and brands around stylish members’ personal tastes and Brand Hubs, where each designer stocked on NET-A-PORTER.COM will have their own portal and for the first time will be able to interact directly with NET-A-PORTER’s customer base.

The NET SET app is now available to download across iPhone, iPad and Apple Watch.