WEEKEND MAX MARA uses NEWLIFE™ sustainable yarn fashion

Under an advanced stylistic-industry project, Italian brand Weekend Max Mara has continued its association with Newlife™ yarn which is obtained by converting recycled plastic bottles in Italy. The polymer is spun into yarns by means of a 100% Made in Italy mechanical rather than chemical process.  

This lovely printed coat above illustrates that quality design and cutting edge sustainability can co-exist in desirable fashion.

Weekend Max Mara's “journey” into "responsible quality" begun last summer and now Max Mara introduces the new sustainable yarn in its autumn-winter 2014-2015 collection, featuring a selection of items in a special hi-tech fabric, made ​​using Newlife™yarn.  The new garments made in Newlife™ are currently for sale in 1500 stores in some 50 countries worldwide.

The manufacturing process is highly innovative and fully traceable, entirely mechanical as well as Made in Italy; it allows considerable saving in water and energy resources and a significant reduction of carbon dioxide emissions, according to C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), an international platform that supports and promotes sensible products.

Now the science bid about Newlife™ Newlife™ is a new kinds of Italian-made yarn by the Sinterama Group.  It is created using a High Tech Conversion Model that transforms 100% traceable postconsumer plastic bottles into an unrivaled high tech quality polymer while generating considerable savings in water -94%, energy consumption -60% and carbon emissions -32% as per Life Cycle Assessment conducted by ICEA. Newlife™ is also GRS certified by Textile Exchange and is certified by Oekotex. The Newlife™ yarns platform comes in a wide range of counts with multiple functional  performances offering incredibly different choices in terms of applications in textile productions: fashion, casual wear, lingerie, outdoor, luggage, workwear, sportswear, labels, ribbons, automotive, home textiles and outdoor furnishing. The Newlife™ yarn range allows the creation of fabrics and garments that comply to all sustainability requirements in terms of design, innovation and responsibility. 
Newlife™ obtained the Best Recycled Plastic Product Award 2012, assigned by EPRO (European Association of Plastics Recycling and Recovery Organizations) and Premio Impresa Ambiente in the category “Best Product” 2012 assigned by Ministero dell’Ambiente and Camera di Commercio of Rome - Asset Camera.

Weekend Max Mara presents Monochrome with a twist - using a special yarn.

Weekend Max Mara is known for its high quality fashion designs for the contemporary woman and a recent project sees them moving to new platform with the use of a special yarn that is made of recycled plastic bottles.

The new Weekend MaX Mara Spring/Summer 2014 collection features an oversize herringbone check that gives a directional edge to the range of Monochrome looks, a key trend for this season.  What's more interesting is that the range is made of a special Italian-made hi-tech fabric, using a recycled yarn called NewLife™ .

This is part of a special project of the brand that underlines the constant commitment of the Group in the search

of new and best performing raw materials, as part of the creative process.

The use of NewLife™ is significant because this yarn is obtained by converting recycled plastic bottles in Italy and transformed into a polymer spun into yarns by means of a 100% Made in Italy mechanical rather than through a chemical process.

The manufacturing process is highly innovative, fully traceable, entirely mechanical and the Made in Italy label means the quality is impeccable.  The special yarn allows considerable savings in water and energy resources and a significant reduction of carbon dioxide emissions.

Being responsible to the environment and society, the group Max Mara also has installed 11,000 solar panels

for the production of eco-friendly electricity.

Sustainability, quality and attention to fashion blend in this cutting-edge style project by Max Mara Weekend,

which proudly stems from 100% Italian research.

About Newlife™
Newlife™  combines fashion with innovation, combining 30 years of textile expertise of Saluzzo Yarns to create a completely new kind of yarn 100% made in Italy.
It is created using a High Tech Conversion Model that transforms 100% traceable post-consumer plastic bottles into an unrivaled high tech quality polymer while generating considerable savings in water -94%, energy consumption -60% and carbon emissions -32% as per Life Cycle Assessment conducted by ICEA. Newlife™ is also GRS certified by Textile Exchange and is certified by Oekotex.
The Newlife™ yarns platform comes in a wide range of counts with multiple functional performances offering incredibly different choices in terms of applications in textile productions: fashion, casual wear, lingerie, outdoor, luggage, workwear, sportswear, labels, ribbons, automotive, home textiles and outdoor furnishing. The Newlife™ yarn range allows the creation of fabrics and garments that comply to sustainability requirements.