Star Wars/Po-Zu co-brand ethical-shoes launched at Museum of Brands, London

In celebration of Force Friday, London-based ethical shoe brand Po-Zu launches its New Star Wars™ shoe collection today at the Museum of Brands, in trendy Notting Hill, London.

The brand's founder and creative director Sven Segal and managing director Safia Minney marked the occasion by wearing their favourite designs from the cutting edge Star Wars™| Po-Zu footwear collection at the presentation.

The new exhibition  is opened until Sunday 12th November. and showcases sustainable shoes inspired by the Star Wars characters including Rey, Finn, Poe Dameron, BB-8, Chewbacca and the First Order stormtroopers!

Sven Segal, Founder and Creative Director of Po-Zu says: “We built the range to be collectible but also highly wearable. We wanted the shoes to resonate with the Star Wars community whilst also being commercially designed by incorporating some strong trend-led cues. The craftsmanship and quality have been widely praised – our history of working in partnership with our suppliers has helped us to bring sustainability into this collaboration.”

Karin Kihlberg, Museum Manager says: “We are thrilled to showcase a contemporary brand that leads on creating sustainable products in a highly commercial environment.”

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

One of Po-Zu's new launches today at the Museum of Brands was the iconic Rey knee-high boot as featured in Star Wars™: The Last Jedi.

The Rey leather boot features a fully adjustable calf/rear lace-up system and a convenient side zip. Stitched rather than glued. A built-in shock absorbing coconut fibre Foot-Mattress™ combines with a highly flexible natural rubber sole, with a ‘Star Wars/Po-Zu’ co-brand heat embossed on heel.



The Star Wars/Po-Zu collaboration was launched to the public for pre-order earlier this year. Apart from Rey, other featured key characters in the collection include Poe, Finn, Chewbacca, BB-8 and stormtroopers, alongside high-top Resistance sneakers for men, women and children.

Sven Segal, Founder of Po-Zu says, “With our design aesthetics these boots can be worn for everyday street and fashion-wear and they are possibly the best match out there for character cosplayers. I also love the association with the heroic Star Wars Resistance, as there are parallels with Po-Zu’s mission to resist wasteful and polluting manufacturing methods by using low-impact materials and incorporating sustainable production techniques.”

Fans of the range will be able to view the REY Hi Boot and other styles in person at the exhibition of the collection at the Museum of Brands in Ladbroke Grove, London.

Calling all Star Wars fans.

Star Wars™ | Po-Zu co-branded footwear launches pre-orders on Star Wars Day.

© Lucia Carpio 2017

Star Wars fans can now pre-order the official Star Wars | Po-Zu footwear collection inspired by some of the films’ lead characters (under license with Lucasfilm/Disney) on the Pu-Zu website.

Following a highly successful pre-launch at Star Wars Celebration in Orlando, USA last month, Po-Zu are offering seven styles of boots to international audiences prior to delivery in August 2017.

© Lucia Carpio 2017

© Lucia Carpio 2017

Sven Segal, Founder and Creative Director of Po-Zu* says: “We built the range to be a collectible but also highly wearable. We wanted the shoes to resonate with the Star Wars community whilst also being commercially designed by incorporating some strong trend-led cues. What was really great about the Orlando show is the craftsmanship and quality were widely praised – our history of working in partnership with our suppliers has helped us to bring our ethics into this range we love.”

Rey Boot.

The Rey boot, which features wool tweed, natural cork, natural latex and the signature Po-Zu Foot-Mattress™, has been authentically designed and crafted to closely resemble the boots worn in the film by Daisy Ridley.

Rey cosplayer Jenny Briggs says: “These boots are the most comfortable I have ever worn and I love that they complete my outfit so perfectly, they are just like the shoes worn in the film.”

Finn Boot in White.

Other main characters’ boots include Finn (as shown here in white), Poe, Stormtrooper and Chewie, while other more general themed pieces include highly versatile vegan sneakers made with organic cotton and emblazoned with the Rebel Alliance and BB-8 symbols.

© Lucia Carpio 2017

The co-branded collection has already received international interest from the press and has been featured in publications and fanzines, such as Jedi News, Footwear Today, the Guardian and Comicbook.com.

The collection covering 6 styles for women, 5 styles for men and 5 styles for children are ready for pre-order on the Po-Zu website.

*London-based sustainable footwear brand Po-Zu was launched in 2006, and currently ranked as the UK’s Number 1 Ethical Shoe Brand by The Ethical Company Organisation.  The word Po-Zu stems from the Japanese ポーズ, meaning ‘to pause’.