Li-Ning on the international stage at Paris Men's Fashion Week

In China, Li-Ning is an iconic  and successful sports brand named after their star Olympian.

China's iconic sports brand Li-Ning, named after the Chinese star Olympian,

will celebrate its 30th anniversary in 2020.

And now its ambition is to conquer the world, especially after a successful introduction in its home country at retailers like Lane Crawford. Li-Ning’s elevated runway collection, now in its fourth season, continues to expand its global distribution at a range of high-end retailers and specialty sneaker boutiques including KITH, SSENSE, LN-CC, Slam Jam, END Clothing, Oki-Ni, Selfridges, and END Clothing to name a few.

The sports brand has now presented for the second time at Paris Men’s Fashion Week. This season the event was in a show space inside the Lycée Turgot in the 3rd arrondissement of Paris.  Within the custom set, graphics from the collection adorned the hyper-colour, multi-layer walls; with seating arranged in a maze-like format.

Models walked the labyrinth to an eclectic Chinese soundtrack, ’90s hip hop, and abstract Jazz, revealing the collection to a front-row crowd that included world champion skier Eileen Gu, Chinese performer Ayunga, singer Can Chengyu, and Lucas Jagger, as well as Mr. Li-Ning himself, who took in the show alongside his daughter Xiaoyan.

Mr. Li-Ning at the Paris catwalk alongside his daughter Xiao-yan.

Li-Ning finds the inspiration for its latest collection in ping-pong—or simply known as table tennis in the West, the Chinese national sport that commands a fervor greater than basketball, baseball, or soccer and one in which China has won 28 of 32 Olympic gold medals since its introduction in 1988.

For Spring/Summer 2020, the simple ping-pong polo informed the design direction of the entire collection, which offers easy shapes and voluminous silhouettes cut away from the body.

For an airy look, Li-Ning has used a set of new, ultra-lightweight fabrics for an array of coats and shirts, trousers and shorts, bags and accessories and footwear. 

In its styling and coloruways, the collection fused nostalgia and futurism.

SS20 highlights include deconstructed, zip-away Mackintosh coats trimmed in contrasting piping and affixed with patches, layered paperweight anoraks in contrasting tones of khaki and yellow, oversized polo—short or long-sleeved, striped, patterned, patched, piped, open V-neck, or zip-neck with vintage-inspired circular pulls. The breezy look carried through to the women’s range: females wore long tennis dresses darted with contrast stitching, as well as zip-away track coats and waisted track dresses. And for all genders, Li-Ning reimagined its signature garment—the track suit—in a wild range of colors, materials, and techniques, each of them at home on the ping-pong courts of yesterday or today.

Across all apparel, Li-Ning made strong use of vintage-inspired graphics including repeating paddle prints, abstract collages, comic book sketches, and the critical number 11, which was assigned to Mr. Li during the 1984 Summer Olympics.

IH NOM UH NIT goes Japanese for SS20

European fashion house IH NOM UH NIT’s ethos is always to juxtaposition simple clean lines with an appetite for rare fabrications and interesting textures.

In Milan this season at the Menswear Fashion Week, the label's creative Director Chaz Jordan takes traditional Asian influences to tell a Samurai Story for street and jeans wear.

The collection showcases monochromatic total looks including matching silk sets, modern interpretations of kimonos & Asian robes as well as creating clean bomber jackets and blousons as well as graphic tees, in Oriental fabrics or  adorned with intricate embroidery of koi fish, snowcapped Himalaya Mountain ranges & cherry blossoms.

Boxy silhouettes echoed on shirts with drop sleeves & interesting pleated pants gave each look unique shapes.

The global brand based in Paris and Milan continues to woo international retailers and fans with its forward-thinking styles. In just 5 seasons, IH NOM UH NIT has landed fashion covers and a slew of avid celebrity followers alike.  Later this year, IH NOM UH NIT will be presenting their collection collaborations with top-tier brands & licensing deals are also in the works . The fashion house will also be expanding their offerings to encompass 3 signature shoes & a full accessory range.

In 2015, IH NOM UH NIT’s premier collection launched in Paris during Fashion Week with a well curated 20-piece range. Under the aegis of its imaginative Creative Director Chaz Jordan who's the driving force behind the brand, the luxury label today has become known for modernizing European opulence.  I

H HOM UH NIT epitomizes effortless ready-to-wear with an adaptive mind set. The line ranges from exotic furs, androgynous joggers to easy relaxed graphic tees which amassed a global cult-like following.